Attention Frame Buyers: Gain Valuable Business Skills at International Vision Expo East

Attention Frame Buyers: Gain Valuable Business Skills at International Vision Expo East

Alexandria, VA (February 11, 2010) – The Vision Council’s Eyewear and Accessories Division is pleased to present the Frame Buyer’s Certificate program at International Vision Expo East, held March 19-21, 2010, at the Jacob K. Javits Center in New York City. The program, delivered in conjunction with Eyecare Business, is designed to help eye care professionals maximize dispensary profit potential.

The Frame Buyer’s Certificate program offers 14 hours of continuing education dealing specifically with inventory management and teaches participants turnkey processes to select, manage, monitor, promote and benchmark their frame inventory. To receive a Frame Buyer’s Certificate, conferees must complete eight hours of inventory management focused curriculum.

“The Frame Buyer’s Certificate series was very educational and I got excited to take what we learned and bring it back to the office,” said Schwana Boyd, optician for Pelham Vision Center in Greer, SC. “That kind of formal training is what you need to make sure you succeed today.”

Courses in the Frame Buyer’s Certificate program include:

  • Low Cost, High Return Marketing and Merchandising (Course 1104)
    Thursday, March 18; 1:00 pm – 3:00 pm
  • Communication Value Differences in Frames (Course 1214)
    Thursday, March 18; 3:15 pm – 4:15 pm
  • Managing Your Profit Center (Course 2103)
    Friday, March 19; 8:30 am – 11:30 am
  • Retail 101 (Course 2303)
    Friday, March 19; 2:45 pm – 3:45 pm
  • Frame Selection Workshop (Course 3106)
    Saturday, March 20; 8:30 am – 9:30 am
  • How to Create and Implement a Successful Frame Buying Strategy: For Beginners (Course 3108)
    Saturday, March 20; 8:30 am – 11:30 am
  • Why Do They Buy? (Course 3403)
    Saturday, March 20; 5:00 pm – 6:00 pm
  • Benchmarking Your Optical Dispensary (Course 4114)
    Sunday, March 21; 8:30 am – 10:30 am


To register for courses in the Frame Buyer’s Certificate program, visit www.visionexpoeast.com. For further information, please contact Rene Soltis, The Vision Council director of education and training, at rsoltis@thevisioncouncil.org or at (703) 740-1096.

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.