Attention Frame Buyers: Gain Valuable Business Skills at International Vision Expo West

Attention Frame Buyers: Gain Valuable Business Skills at International Vision Expo West

Alexandria, VA (September 17, 2010) – The Vision Council’s Eyewear and Accessories Division is pleased to present the Frame Buyer’s Certificate program at International Vision Expo West, held October 7-9, 2010, at the Sands Expo and Convention Center in Las Vegas. The program, delivered in conjunction with Eyecare Business, is designed to help eye care professionals maximize dispensary profit potential.

The Frame Buyer’s Certificate program offers 16 hours of continuing education dealing specifically with inventory management and teaches participants turnkey processes to select, manage, monitor, promote and benchmark their frame inventory. To receive a Frame Buyer’s Certificate, conferees must complete eight hours of inventory management focused curriculum.

“I found all the courses very, very interesting and extremely helpful for purchasing frames, said Joyce Cerveny, frame buyer for Parker Vision Specialists in Parker, CO. “My office has definitely profited from all that knowledge.”

Courses in the Frame Buyer’s Certificate program include:

  • Frame Selection and Fitting Workshop (Course 22-507-V)
    Thursday, October 7; 9:45 am – 11:45 am
  • How to Create and Implement a Successful Frame Buying Strategy (Course 22-104-S )
    Thursday, October 7; 9:45 am – 11:45 am
  • Working with Exotic Frame Materials (Course 23-704-V)
    Thursday, October 7; 2:45 pm – 3:45 pm
  • A Contemporary Look at Frame Manufacturing Materials and Designs (Course 24-104-S)
    Thursday, October 7; 4:00 pm – 6:00 pm
  • Vendor Selection and Evaluation (Course 32-104-S)
    Friday, October 8; 10:45 am – 11:45 am
  • Frame Buying Fundamentals (Course 33-706-V)
    Friday, October 8; 2:45 pm – 4:45 pm
  • Retail 101 (Course 34-104-S)
    Friday, October 8; 5:00 pm – 6:00 pm
  • How to Judge a Quality Frame (Course 34-704-V )
    Friday, October 8; 5:00 pm – 6:00 pm
  • Eyewear Pricing (Course 41-706-V)
    Saturday, October 9; 8:30 am – 9:30 am
  • Benchmarking Your Optical Dispensary (Course 42-507-V)
    Saturday, October 9; 9:45 am – 11:45 am
  • Sunwear Sales Strategies from Top Retailers (Course 44-302-S)
    Saturday, October 9; 3:00 pm – 4:00 pm

To register for courses in the Frame Buyer’s Certificate program, visit www.visionexpowest.com. For further information, please contact Rene Soltis, The Vision Council senior director of meetings and education, at rsoltis@thevisioncouncil.org or at (703) 740-1096.

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.