Check Yearly & AARP PSA Continues Success
Washington, D.C. (March 1, 2007) – Since its launch four months ago, the public service advertisement (PSA) created by the Vision Council of America’s (VCA) Check Yearly. See Clearly. campaign and AARP has seen tremendous success.
Entitled, “An Eye Doctor Can See Things You Can’t,” the PSA has generated over 37,500 television, radio and print media placements and reached over 66 million Americans, a 13:1 return on investment.
“These results are very similar to those of the last Check Yearly PSA, ‘Here Kitty, Kitty,’” said Ed Greene, VCA chief executive officer. “As we continue to track the campaign’s placements over the next few months, I’m confident that the new PSA will be just as successful.”
With a target audience of Americans aged 40 and over, the PSAs were developed to educate Baby Boomers about the importance of vision care. Endorsed by the Ad Council – the preeminent authority on PSAs – they were distributed to approximately 10,000 print and broadcast media outlets. In addition, the PSAs were also distributed though Check Yearly and AARP grassroots networks.
“This most recent PSA has proven to be an effective way to generate awareness among the Baby Boomer population about the need for regular eye exams,” added Greene. “By educating this population through the PSA, many vision problems can be detected and treated early.”
Check Yearly. See Clearly. VCA’s nation-wide public health campaign which educates Americans about the importance of regular vision care for the whole family.
To view the PSA, visit www.checkyearly.com. For more information, please contact Susan Martonik, VCA senior manager of public relations, at 703-548-4560 ext. 235 or via e-mail at firstname.lastname@example.org.