European Sunglass Association and The Vision Council Announce Merger
Alexandria, VA (October 3, 2012) - The European Sunglass Association (ESA) and The Vision Council today announced their intent to merge. Both parties signed a comprehensive Joint Operating Agreement - effective immediately - with the goal of fully merging the ESA into The Vision Council within 12-months. Leadership from the ESA and The Vision Council will elaborate during a press conference at Silmo in Paris, France, on Thursday, October 4, 2013 at 11:00 a.m. (CEST).
Today marks an exciting new chapter for our organization, said Jamie Shyer, chairman of The Vision Council's board of directors. By combining the leadership, programs and services from both associations, we are better positioned to support the growth and development of our members and the global vision industry.
To ensure a seamless transition, the ESA, its leadership and related committees will remain in place for one year. ESA members are entitled to select from six operating divisions within The Vision Council that provide guidance, education programs, marketing materials, research and advocacy outreach to address common interests among members. Each member is also eligible to serve on the various committees, subcommittees and taskforces under The Vision Council structure.
The new union is an important step towards establishing a strong presence in Europe and will enable The Vision Council to better address European-based issues. We are thrilled to join forces, said Martijn van Eerde, international marketing manager for the ESA. The Vision Council is a well-oiled organization that has been extremely successful in servicing the American optical industry. Adding their resources, experience and creativity to the European Sunglass Association will create a wealth of services and benefits for the European optical industry.
The addition of the ESA raises The Vision Council's total membership to 724 members.
For more information on becoming a member of The Vision Council or to learn more about the organization's programs and services, contact Greg Chavez, vice president of member services, at firstname.lastname@example.org or 703.740.1399.
About The Vision Council
Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.