Eyecessorize Campaign to Release Latest Fashion Eyewear Trend Kit

Eyecessorize Campaign to Release Latest Fashion Eyewear Trend Kit

Trend kit to highlight spring/summer 2016 frame trends for consumer media.

Alexandria, VA (February 12, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its spring/summer 2016 trend kit to more than 1,500 fashion and lifestyle editors nationwide next week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical and sunwear frame images, alongside trend descriptions. Provided in a digital format, the kit gives editors quick and easy access to the materials, offering them the capability to download hi-res versions of the featured frames.

Overall, the kit and mobile website are meant to generate consumer media awareness of the season's eyewear trends and product from members of The Vision Council, ultimately leading to coverage in fashion and lifestyle media outlets. Eyecessorize typically secures placements in top-tier outlets such as InStyle, Good Housekeeping, SHAPE, People StyleWatch, Glamour.com and Vogue.com. In turn, such placements will add to Eyecessorize's overall media impressions number, which is used to gauge the campaign's yearly success. Furthermore, the kit and mobile website will enhance the sole mission of the campaign: to promote eyewear and sunwear as must-have fashion accessories to the media.

For more information about the campaign, visit Eyecessorize.com. To gain access to the kit, please contact Jessica Lutz, The Vision Council's marketing and communications manager, member programs, at jlutz@thevisioncouncil.org.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.