VCA Forms Vision Protection Committee

VCA Forms Vision Protection Committee

Alexandria, VA (November 8, 2007) – Recognizing the potential of the vision protection market – from sports and industrial safety eyewear to computer vision lenses to home eye and sun protection – the Vision Council of America (VCA) has formed a new group to address this issue, the Vision Protection Committee. The committee, led by industry veteran Tom Goeltz, is dedicated to expanding the protective eyewear market on behalf of all segments of the industry.

“Protective eyewear is used in so many different types of activities. Forming this committee really gives us a chance to focus in on these areas and dedicate the appropriate resources to promote vision protection and educate consumers about the need to take care of their eyes,” said Goeltz.

The committee, which held its inaugural meeting at International Vision Expo West, will utilize marketing, public relations, training and education to get its messages out to both eyecare professionals and consumers. By tracking government issues, standards and regulations, as well as conducting research, the committee will be able to provide valuable information to its members.

“VCA is a unique organization in that we can adapt to our members’ needs, no matter how large or small,” said Ed Greene, VCA chief executive officer. “The creation of the Vision Protection Committee is a great example of how VCA is able to serve all of its members.”

For more information on the Vision Protection Committee, please contact Tom Goeltz, VCA Vision Protection Committee consultant at tjgoeltz@comcast.net.