VCA Public Relations Efforts Receive Award of Commendation
Washington, DC (June 19, 2007) – Recognizing the best in public relations tactics, the Public Relations Society of America (PRSA) has picked the Vision Council of America’s (VCA) Check Yearly. See Clearly. campaign to receive a Bronze Anvil Award of Commendation. The Check Yearly campaign was chosen in the category of Media Relations – Consumer Services/Health Care Services.
“We are extremely honored to receive the Bronze Anvil Award of Commendation,” noted Ed Greene, VCA’s CEO. “Our Check Yearly outreach has always been successful in generating coverage in top media outlets and this PRSA award certainly attests to that.”
The cornerstone of Check Yearly’s public relations tactics was its “An Eye Doctor Can See Things You Can’t” public service advertisement (PSA) campaign, which encourages regular eye exams for Americans over 40. VCA partnered with AARP on the PSA campaign and received endorsement from the Ad Council – the preeminent authority on PSAs. In total, the PSAs have reached nearly 100 million Americans through 53,000 media placements.
Check Yearly also utilized media relations to further the reach of the PSA campaign and issued a report on safe driving. Keeping our Eyes on the Road identified states with weak or nonexistent vision screening requirements and positioned routine eye exams as a simple, affordable solution for road safety. The report resulted in over 125 media placements reaching 20 million Americans.
Over 900 campaigns were submitted for the Bronze Anvil Awards; 54 were awarded Bronze Anvils and 79 received Awards of Commendation. PRSA, a national organization for public relations professionals, created the Bronze Anvil Awards in 1969 to recognize public relations tactics, the individual items or components of programs or campaigns.