VCA's Check Yearly. See Clearly. Receives Two Vision Health Awards

VCA's Check Yearly. See Clearly. Receives Two Vision Health Awards

Campaign recognized by National Health Information Awards Program

Alexandria, VA (September 25, 2007) – Recognizing the nation’s best consumer health information programs and materials, the National Health Information Awards Program chose  the Vision Council of America’s (VCA) Check Yearly. See Clearly. campaign as the winner of two awards for its 2007 competition. The winning entries were chosen from more than 1,000 submissions judged by a national panel of health information experts.

Check Yearly’s “An Eye Doctor Can See Things You Can’t” public service advertisement (PSA) campaign, developed in partnership with AARP, was given the Bronze award for Total Health Information Program in the Health Promotion/Disease and Injury Prevention Information category. The campaign’s “Our Amazing Eyes” teaching guide, created with Scholastic Publishing and Transitions Optical, Inc., was also given the Bronze award in this category.

“We are extremely honored to be selected as the winner of not only one, but two awards in the National Health Information Awards Program,” noted Ed Greene, VCA’s CEO. “As an organization we strive to improve the vision health of our nation and we bring attention to the topic through creative informational pieces and key partnerships.”

The awards program is coordinated by the Health Information Resource Center, a national clearinghouse for consumer health information programs and materials. The Center, which houses a large collection of such public and private sector materials, promotes the distribution of accurate, timely consumer health information materials to professionals and managers in the field.

This year, the Check Yearly. See Clearly. campaign has been recognized for its efforts by the Public Relations Society of America (PRSA) and the American Society of Association Executives (ASAE) & The Center for Association Leadership. The “An Eye Doctor Can See Things You Can’t” PSA received a Bronze Anvil Award of Commendation from the PRSA in the category of Media Relations – Consumer Services/Health Care Services and the “Our Amazing Eyes” teaching guides was given the Award of Excellence from the ASAE & The Center for Association Leadership.