The Vision Council to Host Summer Sales Camp

The Vision Council to Host Summer Sales Camp

Alexandria, VA (May 6, 2010) – The Vision Council is pleased to present a new training event, “Summer Sales Camp” which will be held in Alexandria, VA on June 17-18, 2010. An extension of the “On the Road Sales Coach” program which has trained over 600 sales professionals, the “Summer Sales Camp” is a mini-camp designed for sales people from all segments of the optical industry who want to enhance their sales skills and increase their earning capacity.

Presented by well-known optical trainers, Mike Karlsrud, M.ED, ABOC and Rene Soltis, FNAO, ABOC and senior director of meetings and education for The Vision Council, this day and a half program will focus on the principles of “selling by design”™ including tips, tools and techniques to:

  • Understand the overall sales process from qualifying to closing
  • Dissect the psychology of sales – why people buy and how you tap into that emotion
  • Manage the No: strategies for overcoming objection

“We know from our ‘On the Road Sales Coach’ conference calls that sales professionals are continually looking for ways to polish their skills,” said Soltis. “The interactive format of the ‘Summer Sales Camp’ will give the participants an opportunity to discuss and develop new techniques in an engaging and supportive environment before heading out to the field.”

Due to the hands-on nature of this program, space will be available on a first come basis. Please visit to view the agenda and to reserve your spot. An early bird rate of $299 is available when registering before June 4; registration will be $349 after that date. The registration fee includes meeting materials, daily snacks, continental breakfast and lunch on Friday. The “Summer Sales Camp” is available to members of The Vision Council only.

For more information, please contact Amber Robinson, membership coordinator for The Vision Council, at (703) 740-1094 or at

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.