The Vision Council Sponsors UV Episode on NBC's The Great American Health Challenge: NYC

The Vision Council Sponsors UV Episode on NBC's The Great American Health Challenge: NYC

Jamie Shyer, Chairman of The Vision Council’s Board of Directors, to serve as an expert

Alexandria, VA (June 27, 2011) - The Vision Council is sponsoring an upcoming episode of The Great American Health Challenge: NYC, which airs this Wednesday, June 29, 2011 at 9:30p.m. on NBC New York Nonstop.

NBC Local Media, in partnership with GE, recently launched The Great American Health Challenge: NYC, a reality-driven series focused on spreading good health and wellness, and encouraging New Yorkers to make healthier choices while achieving a healthy lifestyle. The 12 episode series began airing on NBC New York Nonstop on Wednesday, May 4, 2011. Fifteen contestants on five different teams (one team for each NYC borough) compete in daily health missions to capture the title of Healthiest Borough, proving that good health can be contagious.

On June 29, 2011, contestants will turn into ultraviolet (UV) safety street patrol teams and hit the streets of New York as vision care advocates armed with sunglasses. With help from vision care experts Jamie Shyer, Chief Operating Officer of Zyloware Eyewear and Chairman of The Vision Council's Board of Directors, and Dr. Justin Bazan of Park Slope Eye, teams promote the importance of protecting one's eyes against harmful UVA and UVB rays. As part of the two-hour challenge, contestants compete to get as many people as possible to sign The Vision Council's UV Awareness Pledge, promising to wear sunglasses for the summer - and throughout the remainder of the year - while spreading the message to friends and family.

We saw this as a unique opportunity to teach contestants and viewers about the necessity of protecting their eyes from the sun's harmful UV rays, said Shyer. Our goal is to make sure that people are aware of the need to protect their vision as well as their skin from overexposure to the sun. He added, Along with sunscreen, hats and other protective gear, we want people of all ages to remember to wear UV-blocking sunglasses whenever they're outside.

The UV protection episode airs a month after The Vision Council launched its national campaign, UV Been Missing Something, which encourages the regular use of UV protection for the eyes. The multi-year campaign aims to educate women, men and families about the harmful effects of unprotected UV exposure to the eyes and the skin around the eyes and how to ensure sun-safe activities.

To learn more about The Vision Council's UV campaign, view a copy of Hidden Dangers of UV: Keeping Your Eyes Safe or download the new iPhone app PackLists, please visit www.uvbeenmissingsomething.com. For questions please contact Stephanie Sikorski at (703) 740-2248 or ssikorski@thevisioncouncil.org or Jackie Janiec at (914) 708-1200, ext. 395 or jjaniec@zyloware.com.

About The Vision Council

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

About Zyloware

Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. It is in its third generation of family management and remains an independently owned, family operated business, the oldest family-operated optical company in the industry. Zyloware has provided top quality products and in-house services including design, marketing, quality control and customer service. We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.

Brand portfolio includes: Sophia Loren, Stetson, Stetson Off Road, Natori, Randy Jackson, RJ Dawgs, Daisy Fuentes, Via Spiga, Gloria Vanderbilt, Gloria by Gloria Vanderbilt, and Invincilites.