The Vision Council Unveils New iPhone App and Website for Its UV Campaign

The Vision Council Unveils New iPhone App and Website for Its UV Campaign

Alexandria, VA (June 21, 2011) - As a part of its three-year ultraviolet (UV) campaign, UV Been Missing Something, The Vision Council launched a free suitcase-packing iPhone app and campaign website. The goal of the campaign is to educate men, women and families about the harmful effects of UV exposure and to ensure consumers wear sunglasses, or other protective eyewear, that offers UV protection.

The new iPhone app, called PackLists, is designed to help promote UV protection for consumers' eyes. Besides offering UV levels in cities around the country and reiterating the importance of wearing sunglasses year round, PackLists generates a packing list that is customized to the user's gender and destination. PackLists is available through the App Store or can be downloaded directly from an iPhone.

In addition to the app, The Vision Council launched a new campaign website www.uvbeenmissingsomething.com. The site includes an interactive UV map, information about the importance of protecting both adults' and children's eyes and tips for selecting the best types of sunglasses for various sports and activities. Visitors can also find The Vision Council report, Hidden Dangers of UV: Keeping Your Eyes Safe, which explains the factors that exacerbate exposure risks and highlights an index of UV intensity in cities across the country.

Despite the danger, less than one in three Americans make the link between UV rays and eye damage, said Ed Greene, CEO of The Vision Council. We created this app and other tools to ensure that people understand how to protect their eyes whenever they're outside all year long.

To learn more about the campaign, view a copy of Hidden Dangers of UV: Keeping Your Eyes Safe or download the iPhone app, please visit www.uvbeenmissingsomething.com. For questions please contact Stephanie Sikorski at (703) 740-2248 or ssikorski@thevisioncouncil.org.

About The Vision Council

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.