The Vision Council Wins Awards in 2012 National Health Information Awards Program

The Vision Council Wins Awards in 2012 National Health Information Awards Program

Alexandria, VA (October 9, 2012) - The Vision Council was selected as a winner in the 19th annual National Health Information AwardsSM. This program recognizes the nation's best consumer health information programs and materials.

The Kids Ultraviolet (UV) Brochure with Stickers received a Silver Award for Booklet / Brochure /
Pamphlet and the 2011/2012 Readers Campaign (video series) was awarded a Bronze Award for Total Health Information Program.

We were delighted to participate in the National Health Information Awards program and were honored to be selected as a winner among a wide variety of leading organizations in the consumer health field, said Maureen Beddis, vice president of marketing and communications for The Vision Council. Our winning entries were chosen from nearly 1,000 submissions judged by a national panel of health information experts.

The Kids UV Brochure is fun activity pamphlet with games, puzzles and stickers, designed to educate children (and their parents) about the dangers of unprotected UV exposure and to promote wearing sunglasses, or other UV-protective eyewear, year-round. This educational resource, and others, is available for free to eye care providers through The Vision Council's online store at thevisioncouncil.org/ecp.

Released last fall, the Readers Campaign offers a humorous take on the potential pitfalls of not wearing reading glasses and positions the eyewear as a functional and stylish necessity. The four-part video series targets males aged 40-55 - emerging presbyopes - through a mix of social media and blogger outreach, including placement on AARP's blog. A new series is expected to launch next month. To view the current videos, visit youtube.com/thevisioncouncil.

The awards program is coordinated by the Health Information Resource Center, a national clearinghouse for consumer health information programs and materials. To view the complete list of 2012 winners, such as the American Cancer Society, the Centers for Disease Control and Prevention and Mayo Clinic, visit healthawards.com/2012winners/2012hiawinners.pdf.

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About The Vision Council

Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

About the National Health Information Awards

The National Health Information Awards program is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. Other HIRC products and services include the Web Health AwardsSM, National Women's Health & Fitness DaySM, and Family Health & Fitness Day USASM, and professional reference books.