The Vision Council's Eyecessorize Campaign to Release Fall/Winter 2016 Trend Kit
Alexandria, VA (July 12, 2016) – The Vision Council's Eyecessorize fashion eyewear campaign will release its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical and sunwear frame images, alongside trend descriptions.
Provided in a digital format, the kit gives editors quick-and-easy access to the materials, offering them the capability to download hi-res versions of the featured frames and view slide shows showcasing the frame images in each trend.
Overall, the kit is meant to generate consumer media awareness of the season's eyewear trends and product from members of The Vision Council, ultimately leading to coverage in fashion and lifestyle media outlets. Eyecessorize typically secures placements in top-tier outlets such as InStyle, Good Housekeeping, SHAPE, People StyleWatch, Glamour.com and Vogue.com, just to name a few. In turn, such placements will add to the Eyecessorize's overall media impressions number, which is used to gauge the campaign's yearly success. Furthermore, the kit will enhance the sole mission of the campaign: to promote eyewear and sunwear as must-have fashion accessories to the media.
For more information about the campaign, visit Eyecessorize.com. To gain access to the kit, please contact Jessica Lutz, The Vision Council's, marketing and communications manager, member programs, at firstname.lastname@example.org.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.
Editor's Note: To view the latest trends in fashion eyewear and eyecare technology, media can register free to attend International Vision Expo West this September 15-17 at the Sands Expo in Las Vegas joining more than 15,000 eyecare aficionados who visit each year.