As Seen On The CBS Early Show
The CBS Early Show featured some of the latest technological advances in the optical industry on Wednesday, March 16, 2011. The Vision Council is proud to have some of our members' products featured in the story and has provided background information on all of the products featured during the show below.
Each Superfocus "lens" is actually a set of two lenses, one flexible and one conventionally firm. The flexible lens (near the eye) has a transparent distensible membrane attached to a clear rigid surface. The space between the membrane and the clear rigid surface holds a small quantity of clear optical fluid. As a user moves the slider on the bridge, the fluid is pushed forward to alter the shape of the membrane, thereby altering the flexible lens.
Changing the shape of the flexible lens changes its focus, mimicking the performance of the natural lens in youthful human eyes. Superfocus technology allows users to adjust their focus at any distance and under any lighting conditions. The result: clear, undistorted vision over a wide field of view without any zones or lines in the lens.
More information is available at: http://www.superfocus.com
emPower! is the world's first and only electronic focusing eyewear. emPower! focuses faster than the blink of an eye, without moving parts and without making a sound. emPower! allows for the optical power of the eyeglass to change dynamically through changing optical power. An invisible, electronic near reading segment is activated when you need close-up vision, and then disappears when you don't so you can enjoy the entire lens. emPower! has been under development for twelve years and is protected by nearly 300 issued patents and patent applications pending around the world.
- Offer three modes of operation: automatic, manual on, manual off
- Provide wider fields of view compared to a progressive addition lens
- Allow for less distortion than a progressive addition lens
- Vision correction for all ranges of sight: far, near, and in between
- Allow you to turn near reading power off when desired
- Rechargeable hidden battery
To learn more visit: http://pixeloptics.com/pages/electronic_eyewear.html
Gunnar understands the optical needs of the digital generation and is committed to developing remarkable eyewear solutions that are comfortable, stylish and beneficial.
Gunnar digital performance eyewear with i-AMP lens technology gives even the most demanding computer users an immediate and noticeable visual advantage in the short term and provides superior performance in the long term.
Gunnar digital performance eyewear with i-AMP lens technology reduces glare, enhances detail and decreases eye fatigue which overall improves visual performance.
To learn more visit: http://www.gunnars.com/indoor.php
It's not an alternative energy source, but Transitions Optical's scientists have mastered photochromic technology, which uses the power of the sun to change the darkness and color of Transitions SOLFX sunwear. Mixing the right blend of colors to achieve the optimum visual performance for each distinctive product is no easy task.
Transitions SOLFX sunlenses enhance visual performance for specific outdoor activities - like golf, cycling, driving and riding motorcycles - while blocking 100 percent of UVA and UVB rays.
To learn more visit: http://www.transitionssolfx.com
Foster Grant LightSpecsTM
LightSpecsTM by Foster Grant provide powerful LED lights along with the magnification of reading glasses.
Powerful LED lights provide light in dark or dimly-lit areas - Perfect for those who read in bed, diners at restaurants that often keep their lights dim, and bookworms who travel often. Magnification prevents eye fatigue and helps you focus on nearby images. LightSpecsTM provide hands-free lighting when you are working on projects but need to read instructions. The batteries last over 50 hours and are easily replaceable.
To learn more visit: http://www.fostergrant.com/LightSpecs.htm
Pure Eyewear by Legacie
PURE Eyewear brings to market a revolutionary rimless eyewear manufacturing process, one that offers distinct benefits and advantages to the consumer.
PURE Eyewear is crafted from a single strand of wire that is threaded through holes in the lenses. There are no screws, hinges or compression mounts to come loose or break off. PURE Eyewear's innovative technology features a signature wire made of XanadiumTM, a proprietary, high-performance alloy. XanadiumTM has a "friendly memory" and is corrosion and acid resistant.
Simplicity is the hallmark of the collection's design; some styles do not even have nose pads. PURE Eyewear is extremely lightweight, well-balanced and comfortable. Custom colors are ion-plated in a high temperature vacuum chamber ensuring long-term performance.
To learn more visit: http://www.pureeyewear.com/
eco is a radically new approach to eyewear - made from 95% recycled products - using recycled metal and plastic.
eco is the first-ever consumer brand and eyewear collection to receive an Environmental Claims ValidationTM (ECV) from UL Environment (ULE). eco plants a tree for each frame sold and makes it easy to donate your unwanted eyewear. The case is made of organic cotton and packaging is made of recycled paper that can be re-used by consumers to send back unwanted frames.
To learn more visit: http://www.eco-optics.com/
Switch Vision: The BorealTM
The world's first eyewear with a Magnetic Interchange Lens SystemTM - for unparalleled convenience, speed and ease of use: an idea born of necessity.
Switch uses high-energy magnets embedded in the lens and frame to enable users to swap lenses quickly and easily as light conditions and activities change. Switch lenses will literally jump into place when brought close to the frame, but will stay put once the lenses have snapped into position. Switch magnetic interchange lenses have been engineered to stay in the frame when dropped from a height of six feet or subjected to the intense, repeated jarring of skiing, snowboarding, running or mountain biking.
To learn more visit: http://www.switchvision.com/
Columbia IFT (Interchangeable Frame Technology)
New for 2011, Columbia Eyewear introduces the sport industry's first, interchangeable temple system, designed with function, not fashion, in mind. Columbia Eyewear, is the only outdoor-sport brand, to feature temples that take the wearer from casual, everyday pursuits, to the mountain top (or other aggressive outdoor activity), and back again.
Simply click, pull and click; the work-day frame becomes snow goggle, and helmet compatible. Each frame comes with two, different temple sets. One "city" temple set is perfectly suited for tamer, day-to-day activity, such as the urban commute. The second "sport" temple set fits comfortably under any helmet, head gear, or large goggles.
To learn more visit: http://www.lamyamerica.com/