As National Sunglasses Day approaches, The Vision Council encourages the optical industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay, to spread the message of the importance of ultraviolet (UV) eye protection to consumers.
By using the hashtags #SunglassSelfie and #... Read More »
U.S. Opens Another Front in its Trade War
On May 30, the White House announced that it will impose a 5 percent tariff on all Mexican-origin goods as of June 10, 2019. This additional tariff will increase to 10 percent on July 11, and by 5 percent each month thereafter until the rate reaches 25 percent on Oct. 1. These additional tariffs will... Read More »
The Vision Council's National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category!
The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a... Read More »
The Vision Council hosted two town hall informational sessions yesterday, Tuesday, May 28, for Lens, Optical Retail, Lab and Lens Processing and Technology Division members, and Eyewear & Accessories, Sunglass & Reader, and Low Vision Division members to delve into the China 301 duties and how they are affecting members and the optical... Read More »
Dear Valued Member,
As the global voice for vision care products and services, The Vision Council represents many manufacturers and suppliers of the optical industry and aims to position members for success in a competitive marketplace.
The Vision Council continuously evaluates and evolves member services to ensure that they meet the needs of all... Read More »
The Vision Council hosted a Healthy Vision Month media tour in early May, spreading general eye health tips, digital eye strain messaging and eyewear fashion trends. The series of broadcast interviews with optometrist and medical adviser Dr. Justin Bazan and CEO of The Vision Council Ashley Mills were filmed during the second week of May and are... Read More »
The fourth list of tariff numbers—which could become subject to China 301 customs duties—was published in the Federal Register last Friday, May 17, 2019. As previously reported by The Vision Council in its alert on May 14, this list includes core member products including lenses, frames, sunglasses, reading glasses and other low vision devices.... Read More »
The Vision Council secured a broadcast segment on the Emmy Award-winning entertainment news program, "ExtraTV", which aired in April. The segment showcased this season's most popular eyewear trends to an estimated viewership of over 1.43 million.
Spokesperson, Lindsey Ruhe, highlighted the hottest frame trends for this season including artisanal... Read More »
Dear Valued Member,
As the industry evolves and grows, the need to gather together to learn from and connect with one another is becoming more and more essential. We have seen the want and need to take the energy and passion from our annual Executive Summit and develop it into unique events throughout the year. In response, as the leading industry... Read More »
The Vision Council's Members' Product Originating in China to be Affected
As threatened earlier this week, the United States, through the Office of the United States Trade Representative, released a proposed fourth tranche of tariff numbers for the special China 301 duties, which will greatly impact the optical industry. This fourth tranche... Read More »