The Vision Council is a non-profit trade association that represents a large core of members in diverse segments of the optical industry, from family-owned businesses to global companies. Membership is available to any person, firm or corporation whose primary business is the manufacturing or distribution of optical products and/or services. The Vision Council offers a wide variety of resources and tools for our members from market research to training to networking events.

In addition, by sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, the organization serves as a resource to the public looking to learn more about eyewear options.

Interested in Membership?

Learn about our Membership Levels and download the Membership Application here.

Consumer Marketing Programs for Members

Get in the know on The Vision Council's many consumer marketing programs that members are able to take advantage of – free of charge! – by checking out our new member kit.

What's New

  • Women's Wear Daily

    Coverage in Women's Wear Daily

    The Vision Council, in tandem with Vision Expo, secured coverage in Women's Wear Daily (WWD) for a Q&A style article with CEO Ashley Mills, titled "Seeing It Through." The article — available via WWD's "Digital Daily" and its website — highlights Vision Expo's contribution to the optical industry, The Vision Council's divisions, membership and initiatives, as well as Ashley's role in the company and industry at large. To view the article, please click here.

  • Optical Retail Division

    The Vision Council Announces New Optical Retail Division

    The Vision Council recently announced the formation of an Optical Retail Division, a resource for optical retailers worldwide, focusing on the unique business needs of retailers and the maintenance of a healthy retail marketplace. Members have access to programs and services tailored specifically to the needs of optical retailers, as well as the full slate of member benefits provided by The Vision Council.