The Vision Council is a non-profit trade association that represents a large core of members in diverse segments of the optical industry, from family-owned businesses to global companies. Membership is available to any person, firm or corporation whose primary business is the manufacturing or distribution of optical products and/or services. The Vision Council offers a wide variety of resources and tools for our members from market research to training to networking events.

In addition, by sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, the organization serves as a resource to the public looking to learn more about eyewear options.

Interested in Membership?

Learn about our Membership Levels and download the Membership Application here.

Consumer Marketing Programs for Members

Get in the know on The Vision Council's many consumer marketing programs that members are able to take advantage of – free of charge! – by checking out our new member kit.

What's New

  • Annual Report thumbnail

    The Vision Council’s 2018 Annual Report Now Available

    The Vision Council is proud to release its 2018 Annual Report, highlighting the organization's many accomplishments throughout the year. With the unwavering support from the Board of Directors, Committee volunteers and staff, 2018 has proven to be a successful year for The Vision Council as it aims to move the industry forward. Find out more by viewing The Vision Council's 2018 Annual Report.

  • Women's Wear Daily

    Coverage in Women's Wear Daily

    The Vision Council, in tandem with Vision Expo, secured coverage in Women's Wear Daily (WWD) for a Q&A style article with CEO Ashley Mills, titled "Seeing It Through." The article — available via WWD's "Digital Daily" and its website — highlights Vision Expo's contribution to the optical industry, The Vision Council's divisions, membership and initiatives, as well as Ashley's role in the company and industry at large. To view the article, please click here.