Consumer Barometer

The Consumer Barometer is a quarterly report that provides a topline overview of the U.S. optical industry. As part of the larger VisionWatch consumer research project, the Consumer Barometer provides users with topline optical data regarding most of the major components of the eyewear and eye care industry.

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In each quarterly report you will find a concise summary that provides information on:

  • Eyewear usage patterns by consumer demographic (age and gender)
    • Rx eyeglasses
    • OTC readers
    • Contact lenses
    • Plano sunglasses
    • Clip-Ons
    • Computer Eyeglasses
  • Market segment dollar sales performance by distribution channel (independents, conventional chains, mass merchandisers, etc...)
    • Lenses
    • Frames
    • Plano Sunglasses
    • OTC Readers
    • Contact Lenses
  • Eye exam data
  • LASIK and refractive surgery procedures
  • Future intent / forecasting data
    • Rx eyeglasses
    • Rx eyewear
    • Eye exams
    • Refractive surgery

In each edition of the report data is provided for the most recent 12 month ending period with comparisons to the previous two years.

How to Participate

If you have any questions about The Consumer Barometer, or would like more information on how to receive the report, please contact William Bradley, research analyst at (703) 740-2251 or at