Communicating the importance of vision care and vision care products to the public is a priority for The Vision Council. Through media relations, marketing and advertising campaigns, online outreach, special events and partnerships, The Vision Council makes sure that all consumers hear about the importance of taking care of their vision and are educated about the variety of eyewear options available to them.
The Vision Council maintains consumer outreach campaigns representing various topics of importance to the industry. Read below for further information on The Vision Council's current campaigns, and check out The Vision Council's new member kit outlining our consumer marketing program offerings.
As a key financial and promotional supporter of the Think About Your Eyes® campaign, The Vision Council is a major proponent of educating the public on eye health and the significant benefits of appropriate vision care. With the support of the eye care industry and providers, TAYE is using television, print, radio and online advertising and social media to change public thinking about the importance of eye health and the need for comprehensive eye exams to lessen the incidence of diabetes, heart attacks, strokes and other major health concerns. Find out more about what The Vision Council is doing to promote comprehensive eye exams, and how you can get involved.
Eyecessorize is The Vision Council's campaign to increase awareness of the fashion and lifestyle aspects of eyewear. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council educates millions of Americans about options in eyeglasses and sunglasses. Find out more about The Vision Council's Eyecessorize campaign.
The Vision Council's campaign to educate consumers about the variety of lens options and available treatments has grown to include the effects of digital screens and devices on eye health. Public relations, special events and consumer media reports are used to generate awareness and drive purchase intent. Find out more about The Vision Council's efforts to promote the latest lens trends and technology.
The Vision Council educates consumers and caregivers in the low vision community through www.WhatIsLowVision.org, a dedicated online resource for people with vision impairment due to macular degeneration, diabetic retinopathy, glaucoma and other eye conditions. Find out more about The Vision Council's Low Vision consumer outreach campaign.
The Vision Council's maintains a marketing and advertising campaign to reach consumers with messages promoting over-the-counter (OTC) reading glasses, or readers. Targeting mostly males aged 45+, The Vision Council often brings humor and folly into play when bringing attention to the need for readers as well as the resistance to wear them. Find out more about The Vision Council's efforts to promote OTC Readers.
The Vision Council works to increase sunglass and other ultraviolet (UV)-protective eyewear purchases, while garnering consumer media coverage surrounding UV eye protection and its members' frame and lens products, through its general UV and National Sunglasses Day campaign. In 2016, general UV and National Sunglasses Day outreach resulted in approximately 730 million impressions. Find out more about The Vision Council's UV Protection campaign.