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Research

"The Vision Council Benchmarking Study is the single most valuable asset of membership. It provides us a clear window into how our company is performing in dozens of ways, ranging from operational and financial, to sales, customer service and marketing."

~ Michael Hundert, president and CEO of REM Eyewear

Optical Industry Research

Q: What segments of the optical marketplace grew the most in the past 12 months?

A: The two segments that grew the most In 2012 (in terms of dollar growth) were Refractive Surgery (+11.8%) and Lenses (+8.4%).

Industry research and data analysis are critical to running a successful business. From consumer opinions to international trade figures, The Vision Council's research programs offer a unique view on the optical industry. We offer many detailed research reports for free to our members, and provide additional, drilled-down information to members and non-members alike for a fraction of the cost of other research providers.

Free Research for Members

VisionWatch Member Benefit Report
Consumer Barometer
Shipments Reports
International Optical Trade Analysis (IOTA)
Benchmarking

Paid Research Programs

Sunglass Standard Report
Lenses Standard Report
Refractive Lens Standard Report
Contact Lens Standard Report
Frames Standard Report
Readers Standard Report
Vision Correction Standard Report
Consumer Barometer