Get to Know Eyecessorize
Eyecessorize is The Vision Council’s campaign to increase awareness of the fashion and lifestyle aspects of eyewear, sunwear and reading glasses. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council educates millions of Americans about options in eyeglasses, sunglasses and readers. Check out the Eyecessorize new member kit to learn more about the campaign and how it can benefit your company.
A Snapshot of Your Member Benefits
- Free coverage in the Eyecessorize trend kits, look books, e-blasts and events, all of which directly target fashion and lifestyle outlets
- Promotion on Eyecessorize’s consumer-facing social media channels and well-read blog
- Opportunities to participate in print, online and broadcast requests from top-tier media outlets
The Vision Council partnered with Bode Miller – renowned and highly decorated American skier who won six Olympic Alpine skiing medals spanning from the Salt Lake City games in 2002 to the Sochi games in 2014 – for a performance sunwear-themed Instagram gallery, which was published Feb. 16, amid the 2018 Winter Olympics.
As Bode served as an official NBC correspondent for the games, the gallery's caption promotes the importance of keeping his eyes protected – and looking stylish – while outdoors in Pyeong Chang, as illustrated by a series of four photos prominently featuring sunwear product from Eyewear & Accessories Division members L'Amy America, Luxottica Group and SPY Optic, as well as Sunglass & Reader Division member Zeal Optics. All member brands, as well as Eyecessorize, are tagged not only in the caption, but also in the correponding posts. Please click here to view the gallery.
Bode's Instagram reaches 169,000 followers, and the post had received nearly 13,000 likes and 86 comments as of Feb. 23, with potentially more to come. Notable comments regarding the featured sunwear include: "Looking good, Mr. Miller!!!," "Oh yea' and the shades they look great too," "The best...EVER!!!" and "Also great for throwing shade...in a good way."
The Vision Council partnered with Mario Lopez – host of "Extra" TV who is renowned for his appearances and roles on hit shows like "Saved by the Bell," "The X Factor" and "Dancing with the Stars" – for a holiday sunwear-themed Instagram gallery, which was published Dec. 20.
The gallery's caption promotes the importance of keeping the eyes protected from the sun's UV rays even throughout the winter months with stylish sunglasses, as illustrated with a series of four photos prominently featuring sunwear product from Eyewear & Accessories Division members Design Eyewear Group and Lafont, as well as Sunglass & Reader Division member Costa Sunglasses. All member brands, as well as Eyecessorize, are tagged not only in the caption, but also in the corresponding photos. Please click here to view the gallery.
Mario's Instagram page reaches 1 million followers, and the post had received more than 8,000 likes and 135 comments, as of Dec. 21, less than 24 hours after publishing time. Notable comments regarding the featured sunwear include: "Nice shades brother," "Stunner shades," "Love those shades," "Got mine on too," "Rockin those shades," "Lookin good dude!" and "Ha! Love This!!!! I can't decide which are my faves."
New York Fashion Week
The Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers – Christie Ferrari, Joseph Lucido and Moti Ankari – for sponsored Instagram posts surrounding men's and women's New York Fashion Week (NYFW) in February.
In an effort to promote fashion-forward frames and encourage their followers to start an eyewear collection to complement their ever-changing wardrobes, each blogger featured on-trend eyewear and sunwear as illustrated by members of The Vision Council and exhibitors of Vision Expo TURA Inc., Modo Eyewear, Etnia Barcelona, Safilo Group, Kenmark Eyewear, Vuarnet, Mondottica, Robert Marc and ic! berlin.
Throughout the week, Christie, Joseph and Moti posted a mix of videos, Boomerangs and images on Instagram, and finished NYFW with an eyewear roundup post on their blogs spotlighting the brands they wore throughout the week and explaining how they styled each pair of frames. Altogether, the posts garnered more than 5 million impressions.
The Eyecessorize campaign participated in a highly successfully holiday 2017 and spring 2018 press preview held by its fashion public relations firm, BWR PR, at its showroom in October. The event garnered 70-plus media attendees from a range of short- and long-lead outlets, including fashion and lifestyle editors, producers, writers and bloggers. A sampling of the media list includes: Allure, Cosmopolitan, ELLE.com, "E! News," GQ, InStyle, Real Simple, Marie Claire, Men's Journal and Nylon.com, among many others.
All Eyewear & Accessories (E&A) and Sunglass & Reader (SRD) Division members were invited to submit product samples for the event, and 62 participated, surpassing last year's participation. Optical and sunwear product was organized according to the following categories: holiday 2017 and spring 2018. Additionally, there was a separate category specifically focusing on reading glasses for holiday 2017 and spring 2018.
Jenn Falik, style expert and ambassador to The Vision Council, was available throughout the preview to speak to the trends and product on display, as well as educate attendees about the campaign, its fashion and health messaging, and what information and materials Eyecessorize has to offer.
Attendees were encouraged to try on frames from the displays and have a professional fashion illustrator on-site draw pictures of them, posting their completed drawings to Instagram using the handle @Eyecessorize and hashtag #EyeAmStylish. As a result, multiple attendees from notable outlets like Good Housekeeping, People, Accessories Magazine and Women's Day posted to social media, garnering more than 128,000 impressions.
Eyecessorize released its spring/summer 2018 trend kit in February to more than 350 fashion, lifestyle and health outlets nationwide. The kit will be used as a key pitching tool to secure coverage of seasonal eyewear and sunwear throughout the first half of the year.
The kit includes an online booklet prominently featuring product from 81 members of The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, plus select Vision Expo exhibitors, and features men's and women's eyewear and sunwear images alongside trend descriptions. Curated by the Eyecessorize team, the trends are as follows: To the Future, featuring modern frames donning futuristic vibes; Loud + Lush, featuring unabashed glasses and shades with influence from all walks of life; Proverbial Favorites, featuring quintessential go-to styles; and Flashbacks, featuring vintage-esque looks reminiscent of yesteryear.
The following members have product featured in the kit: Achievia Direct, Alternative Eyes, Andy Wolf Eyewear, Avalon Eyewear, Barton Perreira, Bolle/Serengeti, Brando Eyewear, Cal Optix, Charmant, Chlogan Eyewear, Clariti Eyewear, Classique Eyewear, ClearVision Optical, Cliff Weill, Colors In Optics, Costa, Coti Vision, De Rigo REM, Desert Sunglass, Design Eyewear Group, Eastern States Eyewear, Etnia Barcelona, Europa, eyebobs, eyeOs, Eyes of Faith, Eyewear by ROI, FGX, GUNNAR, Hilco, I Heart Eyewear, ic! berlin, Icon Eyewear, ICU Eyewear, Inspecs, JINS, Kasperek USA Optical, Kenmark, Kingsley Rowe, l.a. Eyeworks, Lafont, L'Amy, Legacie, Liberty Sport, Live Eyewear, Luxottica, Marchon, Marcolin, Match Eyewear, Matsuda Eyewear, Maui Jim, Maybach Eyewear, Modern Optical, Modo, Mondottica, Morel Eyewear, New York Eye, Nouveau, OGI Eyewear, One Click Ventures, Optical Exchange, Peepers by PeeperSpecs, Randolph Engineering, Ryders Eyewear, Safilo, Shwood, Silhouette, Smith, SPY, Sunday Somewhere, TD Tom Davies, Thema, TOMS Eyewear, TURA Inc., Visual Eyes, WestGroupe, Zeal Optics, Zimco and Zyloware.
Eyecessorize released its fall 2017 children's look book in June to approximately 130 parenting and lifestyle media outlets nationwide.
The digital look book features 45 members from The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, and focuses on top children's eyewear and sunwear trends of the upcoming season for boys and girls.
The following members have product featured in the kit: A&A Optical, Acuity Optical, Altair Eyewear, Alternative/Plan B Eyewear, Aspex Eyewear, Clariti Eyewear, Classique Eyewear, ClearVision Optical, Cliff Weil, Colors in Optics, De Rigo REM, Desert Sunglass, Enchroma, Europa International, Eyeking, FGX International, Hilco Vison, I Heart Eyewear, Icon Eyewear, JINS, Kasperek, Kenmark Optical, Kering, Lafont, Liberty Sport, Luxottica, Marchon Eyewear, Marcolin Group, Match Eyewear, McGee Group, Modern Optical, Mondottica, Mountain Shades, MYKITA, Nouveau Eyewear, OGI Eyewear, Safilo Group, TD Tom Davies, TURA Inc., Visual Eyes Eyewear, WestGroupe, Wiley X and Zimco Optics.
Visit Eyecessorize.com to view the digital look book.
Eyecessorize also released its fall 2017 readers look book in May to approximately 145 fashion and lifestyle media outlets nationwide.
The digital look book features 17 members from The Vision Council's Eyewear & Accessories and Sunglass & Reader Divisions, and focuses on top reader and sun reader trends of the upcoming season for men and women.
The following members have product featured in the kit: CalOptix, ClearVision Optical, Colors in Optics, Costa, Desert Sunglass, eyebobs, eyeOs, FGX International, GUNNAR, Hilco Vision, I Heart Eyewear, Icon Eyewear, ICU Eyewear, L'Amy America, OGI Eyewear, One Click Ventures and Peepers by PeeperSpecs.
Visit Eyecessorize.com to view the digital look book.
With the goal of positioning eyeglasses and sunglasses as must-have fashion accessories in the media, Eyecessorize communicates the latest eyewear trends, lifestyle options and so much more to consumers, while simultaneously generating publicity for products from members of The Vision Council. Throughout the year, the campaign works with online, print and broadcast media outlets, fulfilling requests for projects they are working on and proactively pitching the stylish aspects of eyewear.
'Coffee With America' Shares Spring Frame Trends
The Vision Council secured a spring frame trends segment for its Eyecessorize campaign that aired March 5, on "Coffee With America," a nationally syndicated lifestyle show that has an estimated viewership of 2,510,000. The segment is also available on coffeewithamerica.com, which reaches 13,286 unique visitors per month.
Presented by style expert Emily Foley, the segment featured upcoming eyewear and sunwear styles for the spring season, including soft blush hues for women and statement browline accents for me, as illustrated by Eyewear & Accessories Division members L'Amy America and Brando Eyewear, as well as Sunglass & Reader Division Member Desert Sunglass. Viewers were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.
Check out a video clip of the segment, below.
'Atlanta & Co.' Shows Off New Specs for the New Year
The Vision Council secured a "New Year, New You" eyewear trends segment for its Eyecessorize campaign that aired Thursday, Jan. 11, on "Atlanta & Co.," a morning TV show that has an estimated audience of 20,345 viewers.
Presented by style expert Emily Foley, the segment – which is also available on 11alive.com (receiving 2,820,000 unique visitors per month) – featured trendy frames for women and men, like glasses boasting translucent effects, geometric shapes and embellished accents, as illustrated by product from Eyewear & Accessories Division members DeRigo REM and Modern Optical, as well as Sunglass & Reader Division member eyebobs. Emily also reminded viewers that the start of the New Year is the perfect time to schedule an annual eye exam with their local eyecare provider if they haven't already. Viewers were directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.
Check out a video clip of the segment, below.
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