Lab Division

Lab Division

lab toolkitThe Lab Division of The Vision Council, comprised of optical laboratories worldwide, provides information, publications, education, and programs to help members operate and improve their business and their lab operations.

A dedicated Lab Division Liaison, Steve Sutherlin, can answer questions, respond to concerns, and provide direction to receive professional answers to industry issues. For division resources, including meeting agendas, steering committee roster, and the most recent Lab Benchmarking Report, visit the secure content page for Lab Division Members.

Download a summary of our full listing of division benefits, the Lab Division Toolkit, by clicking here

Marketing and Communications Consulting Services

Members of The Vision Council’s Lab Division have exclusive access to marketing and communications consulting services tailored specifically to optical labs. Lab Division members receive up to four complimentary hours of consultation per year with Dan Bailey, and additional products and services are available at a discounted rate. From marketing strategy to website assistance, logo creation and social media planning, find out more about the marketing and communication services included, and how to take advantage of this benefit.

Additional resources are also available to assist member organizations with marketing and communication efforts including NLRB-approved social media policy templates.

Sales and Customer Service Training for Labs

In addition to the sales training available to all members of The Vision Council, members of the Lab Division have on-demand access to customer service training sessions available for any lab employee – 24 hours a day, 7 days a week. These quarterly audio files teach your staff the necessary customer service skills and tips for professionals at any level of experience.  Download the latest session or learn more.

The Optical Lab Industry's Premier Event

The Lab Division meeting is the complete lab event. Each component has been thoughtfully designed to help lab professionals grow and succeed, from education to exclusive receptions and events, including The Vision Council Lab Division Hall of Fame. Learn more about the Lab Division Meeting.  Agendas, notes and other resources from the past meetings can be found here.

Learn more about The Vision Council’s events, including the International Vision Expos, COLA Spring Meeting, and member discounts on trade show booths and attendance.

Lab Performance Benchmarks

Benchmark your lab's performance against other members by using the Lab Division's Shared Lab Data. Find out more information and learn how to participate.

Production Standards & Technical Assistance

For access to the latest industry standards, click here.

For technical assistance, or questions regarding ANSI, ISO, ASTM, and the various standards and technical committees that operate within The Vision Council, all members have access to The Vision Council’s Technical Director and Lens Division Liaison, Michael Vitale, at

Workplace Regulatory Compliance, Legal Assistance & Organizational Resources

The Vision Council offers resources to assist member organizations with a variety of workplace operational issues, including Optical Product Code (OPC) management. A Workplace Safety Compliance Checklist is also now available, designed to assist all lab division members with the steps necessary to ensure a safe workplace.

MSDS Library

3E Service is an online (M)SDS management solution which efficiently manages (M)SDSs, produces labels for secondary containers, generates reports and much more. Find out more here.

Engage Your Accounts: Tools for Members

Print products are available for members for use within their workplace or distribution to customers:

  • PROGRESSIVE Identifier Book (for ophthalmic professionals)
  • Clear Choices - YOUR Eyes, YOUR Lenses, YOUR Choices (for patients)
  • Indispensable Dispensing Guide Book (for dispensers)


COLA represents full-service optical labs from California and other Western states. This committee, which hosts an annual Spring Meeting featuring the latest industry updates and educational sessions, provides scholarships throughout the year to optometry schools in California, and donates its time and money to charitable organizations.

Regulations & Business Advocacy

The Lab Division and The Vision Council’s Federal and State Government Affairs Team actively monitor a number of key issues for labs including:

Visit the Government & Regulatory Affairs section of the website where guidance documents prepared for members may be obtained, and find out more about The Vision Council’s iTrack, a state legislative and regulatory tracking system for our members.

Consumer Education and Outreach

Communicating the importance of vision care and vision care products to the public is a priority for The Vision Council. Through media relations, marketing and advertising campaigns, online outreach, special events and partnerships, The Vision Council makes sure that all consumers hear about the importance of taking care of their vision and are educated about the variety of eyewear options available to them.

In support of these consumer outreach campaigns and resources, The Vision Council produces many consumer-focused reports covering various topics of importance to the industry, including:

"One Pair Won't Work" Campaign

The Vision Council's Lab Division is working to raise the tide for the industry at large with its "One pair won't work" campaign, aimed at driving the sales of multiple pairs. The campaign utilizes poster displays, dispensing table displays and job stuffers to encourage patients to talk to their eyecare provider about the need for multiple pairs, and ultimately purchase multiple pairs of frames with different lenses to meet their unique eyewear needs and complement their lifestyles. The materials lead patients to, where they can learn about the various lens technologies available and how to pick the right glasses for their needs. Find out how to get involved and access the campaign materials here.

Local and National Discount Program

Members of The Vision Council's Lab Division have exclusive access to PerkSpot, a one-stop shop for exclusive discounts at some of your favorite national and local merchants. All employees of The Vision Council's member organizations can use PerkSpot to find hundreds of deals on everything from household essentials to once-in-a-lifetime vacations. PerkSpot is mobile optimized, so you can access it at home, from work, or on the go.

Learn more about additional benefits available to members of The Vision Council, including: