Paid Research

Paid Research

Optical Industry Research for Purchase

The Vision Council's paid research programs provide a deeper look into the competitive landscape and/or top distributors of eyewear in the US. The Vision Council offers standard reports on a variety of relevant topics, as well as custom research available upon request. The pricing for each report is for an annual subscription to the information, meaning 4 total reports for the year, distributed and recalculated every quarter.

If you are interested in any of our paid research programs or would like to review a sample of an older report prior to making a purchase, please fill out our brief Research Request form here!

Sunglass Standard Report

The Vision Council's Sunglass Report is the only comprehensive report like it on the market.   This two-section report contains the US plano sunglass market as well as the high-end sunglass market.

Lens Standard Report

Enhance your understanding of the lens market by digging deeper with the Lens Standard Report. This report gives you consumer market data in terms of units, dollar volumes and average selling price.

Refractive Surgery Standard Report

The Refractive Surgery Standard Report provides a comprehensive overview of the refractive surgery market.  Member companies and eyecare providers alike can benefit from this detailed view of consumers that chose or may choose to have a LASIK procedure.

Contact Lens Standard Report

Knowing the contact lens market is immensely important to understanding why consumers either do or don't buy glasses.  The Contact Lens Standard Report provides an in-depth analysis of the contact lens market's buyers.

Frames Standard Report

The Vision Council's Frames Standard Report breaks the frame market down in minute detail, allowing you to make better business decisions based on the best data. Our team summarizes and analyzes the responses of 110,000 consumers a year to provide optical industry companies with this high value market research.

Readers Standard Report

The Vision Council's Readers Standard Report takes a close look at consumer purchases of readers in all facets. The report represents quarterly feedback from consumers to provide members of The Vision Council, as well as retailers, an accurate snapshot of the market.

Managed Vision Care and Behavior Report

The Managed Vision Care (MVC) and Behavior Report was initiated in 2015 to gauge consumer usage of MVC and vision insurance coverage. The report provides a detailed market overview of which consumers possess MVC or vision coverage, and how it affects their eyewear purchases.

Custom Research

On a monthly basis, custom research slots are available and allow Vision Council members and VisionWatch subscribers to ask their own questions that are important to their individual business needs and focusing only on the markets that you need.

The Vision Council's paid research programs provide a deeper look into the competitive landscape and/or top distributors of eyewear in the US. The pricing for each report is for an annual subscription to the information, meaning 4 total reports for the year, distributed and recalculated every quarter.