Special Interest Reports

We understand that the optical industry is constantly changing and evolving in response to new product, service, technology, channel, and consumer trends. To help our members and partners manage their business amidst these dynamics, we conduct research and prepare special interest reports on relevant and timely topics. Pricing varies on each report, and many are available free to members. Links to some recent special interest reports follow.


COVID-19 Research Reports

The Vision Council market research team is tracking U.S. consumer sentiment and behavior regarding their eyecare and eyewear purchases during the COVID-19 pandemic. In addition, we are monitoring the industry response to COVID-19 through our ECP Panel and Member surveys. Follow the link to view the complete list of available reports, presentations, and webinars.


Other Special Interest Reports

Looking for something else? Contact us to suggest a topic for a future special interest report or to discuss a paid custom research program.