VisionWatch Market Analysis Reports
Gain insight into the current US and European optical markets through The Vision Council VisionWatch Market Analysis Reports. These reports provide members of The Vision Council with market data such as current and historical market trends, retailer shares, and detailed information on customer traits and demographics.
In each quarterly VisionWatch report, members of The Vision Council have access to market information including:
- General Vision Correction Information such as market overviews, consumer demographic breakdowns, eye exam and refractive surgery statistics, and purchasing behavior.
- Lens Market Information including overall sales data in terms of both monetary value and unit quantity, breakdown by design or lens feature, and purchasing behavior.
- Frame Market Information such as overall usage, retail pricing data, frame materials, and consumer demographic breakdowns.
- Plano Sunglasses Information such as retail sales data by channel, consumer demographic breakdowns, and detailed sales data in terms of both monetary value and unit quantity.
- OTC Readers Information including consumer purchasing behaviors, overall retail sales data in terms of both monetary value and unit quantity, and consumer demographic information.
- Contact Lens Information including consumer purchasing behaviors, overall contact lens purchases, and contact lens sales by channel.