Welcome to The Vision Council's Online Newsroom!

We hope you will find useful information here if you are a reporter seeking background on The Vision Council and updates on all things vision-from healthy eye tips, to lens technology, low vision, digital eye strain, our annual UV report and more. Please check back with us on a regular basis for news updates or send us an email to be added to our media list.

Get Involved with National Sunglasses Day 2017

Findings show that only 21.2 percent of American adults report they "always" wear sunglasses. Jump on The Vision Council's bandwagon to increase awareness of the importance of wearing UV-protective sunwear by participating in National Sunglasses Day 2017. Learn more here.

Eyecessorize Releases Spring/Summer 2017 Eyewear Trends

The Vision Council's Eyecessorize campaign has released its spring/summer 2017 trend kit, featuring top eyewear and sunwear styles for men and women alike. Check out what frames are trending for the season on

2016 Consumer UV Protection Report

The Vision Council's 2016 Consumer UV Protection Report, Spare Your Sight: Using Shades for Protection and Style, was released on May 4 as consumers prepare for the start of summer and the Memorial Day holiday. Access the report and details about UV eye protection here.