Welcome to The Vision Council's Online Newsroom!

We hope you will find useful information here if you are a reporter seeking background on The Vision Council and updates on all things vision-from healthy eye tips, to lens technology, low vision, digital eye strain, our annual UV report and more. Please check back with us on a regular basis for news updates or send us an email to be added to our media list.

2014 UV Report Now Available

The Vision Council's UV report, Picture This: A Lifetime of UV Eye Protection, provides a detailed, easy-to-understand look at the damage sun exposure can inflict on the eyes at every age—from childhood into the senior years, information about eye protection habits, how to better protect the eyes, and which sunglasses are right for you.

The Vision Council Working in Conjunction with Lifetime Fitness

Lifetime Fitness is a network of fitness centers with over 100 locations throughout the United States. More than 200,000 people visit a Lifetime gym each day—are you one of them? If you are, you will be seeing The Vision Council's UV and fashion messaging as we gear up for summer. During the months of April, May, and June, our messages will be... Read More »

Eyewear Trends for Spring/Summer 2014

The latest trends in eyeglasses and sunglasses for spring/summer 2014 have officially arrived, and there are plenty of styles for everyone! Women will swoon over vintage-inspired and modernized silhouettes given a fresh twist with alluring accents, and a palette of pastels and brights. Meanwhile, men are sure to dig both old-school and sleek... Read More »