2022 Executive Summit

January 24 - 26, 2022

The Vision Council’s 2022 Executive Summit will take place in-person from Monday, January 24 to Wednesday, January 26, 2022, at a new host site, the Omni Barton Creek Resort & Spa, an iconic Texas Hill Country luxury resort located on 4,000 lush acres just outside of downtown Austin, Texas. Presented under the banner of “It’s All Connected,” the event will bring the vision care community together for the first in-person Executive Summit since 2020. 

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The three-day event will focus on sustainable growth through the understanding of the connection between individual employee health and wellness, success of an organization and the advancement of the industry as a whole. From supply chain challenges and remote working implications to mental health awareness and diversity, equity and inclusion, the 2022 Executive Summit will feature captivating and actionable presentations for attendees to apply as they prepare for the year ahead. 

The new Monday to Wednesday date pattern offers attendees flexibility in their travel plans and will provide ample time to network, engage in the Executive Summit’s comprehensive programming and explore the resort and Austin area, a new host city for the annual event. 


Registration pricing is detailed, below. To register, click here.

  • Member: $889
  • Non-member: $1489
  • Spouse/Significant Other (Social and meals only): $349

Speakers and Agenda

Click here to download the tentative agenda. Schedule subject to change.

The Vision Council’s annual business meeting, including the voting process for the slate of new Board nominees, will take place at 8:30 a.m. on Tuesday, January 25 followed by two keynote speaker sessions. The keynote presenters and corresponding topics include:


Johnny C. Taylor, Jr., President and CEO of Society for Human Resource Management (SHRM)

From employee retention and recruitment to strategies for motivating employees and managing remote work, Johnny C. Taylor, Jr. will share insights on how to “reset” internal structure and procedures in the aftermath of the pandemic.

To read Johnny C. Taylor, Jr.’s bio, click here.

Economic Trends

Brian Beaulieu, CEO and Chief Economist of ITR Economics™

Industry favorite, Brian Beaulieu will return to the summit to provide attendees with insights on trade policies, economic trends and an outlook for the year ahead. The presentation will be followed by a Q&A session.

To read Brian Beaulieu’s bio, click here.

In the afternoon on Tuesday, attendees will have the opportunity to attend the breakout session most pertinent to their business needs. Breakout sessions include:

Diversity, Equity & Inclusion: Fireside Chat with Tony Byers

Tony Byers, Diversity & Inclusion Professional Programs Director and Senior Extension Faculty for Cornell University’s ILR School, will discuss industry-specific insights, scenarios, challenges and opportunities with Howard Purcell, OD and President of the New England College of Optometry. Additionally, Byers will discuss his experience in the diversity, equity and inclusion field from his years as the Head of Global Diversity and Inclusion at Starbucks. Byers is known for his efforts in leading and revitalizing Starbucks’ highly respected and successful diversity and inclusion programming.

To read Tony Byers’ bio, click here.

Don’t You Forget About Gen X with Dean Browell, PhD

Between the generational giants of baby boomers and millennials, generation X – born between 1965 and 1980 – tends to get lost in the shuffle, even when there’s a mountain of evidence proving that they shouldn’t be, including in the healthcare space. Don’t You Forget About Gen X examines this skeptical, participatory and oft-forgotten generation’s crucial and growing role as healthcare consumers as well as insights into how marketers can connect with them. 

To read Dean Browell’s bio, click here.

The Vision Council’s Market Research Team: Research Changes and Improvements

The Vision Council’s market research team will present an update on the modifications and upgrades planned for The Vision Council’s research offerings in 2022.

The 2022 Executive Summit will conclude on Wednesday, January 26 with division roundtables, industry-focused panels and two keynote speaker sessions. The industry-specific presentations and panels include:

Consumer Trends to Watch: Buying, Healthcare Attitudes and More

This two-part general session will offer attendees insight into the top trends in consumer actions and attitudes regarding buying, information gathering and healthcare. The trends presentation will be followed by an industry leadership roundtable discussion focused on how members can use this data to position their companies for success.  

Governmental and Regulatory Affairs: Member Impact

The Vision Council’s Government and Regulatory Affairs team will discuss the impact their recent efforts advocating on Capitol Hill, within key Federal Agencies, and in many state capitals has on members and the industry as a whole.

Keynote speaker sessions for Wednesday, January 26 include:

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Colin Bryar & Bill Carr, Former Amazon Executives, Authors, and Co-Founders, Working Backwards, LLC

Colin Bryar and Bill Carr spent more than a decade as part of Amazon’s leadership team and worked alongside Jeff Bezos during the company’s period of unmatched innovation. Bryar and Carr will demonstrate how Amazon’s approach to leadership, culture and best practices were developed, refined and scaled while providing practical steps for applying it to any organization. Additionally, the presentation will illuminate Amazon’s fourteen leadership principles that inform decision-making and reveal the four characteristics that define the company’s culture. The presentation will be followed by a Q&A session.

To read Colin Bryar’s bio, click here.

To read Bill Carr’s bio, click here.

Change is Your Proof of Life

Jessica Buchanan, New York Times Bestselling Author, Humanitarian and Survivor

Through sharing the dramatic story of her rescue by SEAL Team Six after being held hostage by Somali Pirates, Jessica Buchanan will share how to become a collaborator with change and create the strategies necessary to survive and thrive.

To read Jessica Buchanan’s bio, click here.


The Vision Council has negotiated a special room rate of $359 for single and double occupancy per night at the Omni Barton Creek Resort & Spa. To reserve your room, click here.

Reservations must be made on or before the cutoff date of Wednesday, Dec. 22, 2021, in order to be eligible for the group rate. Reservations made after the cutoff will be based on availability at then current rates. Please note that rooms as well as room type and location are available on a first come, first served basis. Book now to secure your preferred room.

The newly renovated Omni Barton Creek Resort & Spa sits on 4,000 wooded acres in the rolling hill country just outside of downtown Austin, Texas. Heralded as the #1 golf resort in Texas, Omni Barton Creek boasts four nationally acclaimed championship courses, as well as seven unique restaurants and lounges with views of the surrounding Austin Hill Country and easy access to the “Live Music Capital of the World.” The resort also features a luxury spa and tennis complex.  Like the stunning Hill Country that embraces the luxury resort hotel, Omni Barton Creek Resort & Spa is revered for its distinctive blend of peaceful beauty and gracious warmth.

The resort is conveniently located 18 miles from the Austin-Bergstrom International Airport, roughly a 30-minute drive.

Vaccine Requirements

All Executive Summit attendees must be fully vaccinated against COVID-19. At this time, The Vision Council is not accepting exemptions. Attendees will need to show proof of vaccination before receiving their registration badge onsite. Proof of vaccination can be the physical vaccine card, a photo of the vaccine card or a digital vaccination record using your preferred travel or event app. No exceptions will be made and refunds will not be issued for failure to provide proof of vaccination. Thank you for helping us return to live events safely!

Golf Tournament

Heralded as the #1 golf resort in Texas, the Omni Barton Creek Resort boasts four nationally acclaimed championship courses ideal for the return of the golf tournament to the Executive Summit. The tournament will be held on Monday, January 24. The cost of the tournament is $225 per person and includes a grab-and-go breakfast. To register for the tournament, click here.

Club rentals are $80, with 8.25% tax, at the player’s expense and includes six golf balls. Club rental fees will be charged to your room at the Omni Barton Creek Resort & Spa. Players can also ship their own clubs to the resort at 8212 Barton Club Dr, Austin, TX 78735. Once received, clubs will be stored in the bag room. For more information on shipping clubs, click here.

Please direct any questions to [email protected].