The Vision Council Hosts Second Event in Summit Series: The Optical Innovation Summit

The Vision Council Hosts Second Event in Summit Series: The Optical Innovation Summit

Alexandria, VA (June 10, 2019) – Last week The Vision Council hosted the second of four events in their new Summit Series. The Optical Innovation Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and emerging companies in the vision care space to discuss the inevitable changes affecting optical retail.

With the goal of advancing technologies and business models, participants attended a series of discussions, and ideation and reflection sessions, designed in collaboration with Bart Foster, strategic advisor to The Vision Council, that focused on opportunities in the industry, consumer trends and some of the challenges emerging companies are facing.

Foster led an exercise called "The Future Backwards," where participants identified the current state of the customer journey, then worked backwards to identify the key events and milestones. The group then discussed the ideal customer experience and the steps it would take to create that experience.

Emerging companies including DITTO, Hue.Ai, Pair Eyewear, Cognivue, Eyes4Lives, NovaSight and King Children engaged with industry leaders during the "My Biggest Challenge" session and received feedback on how to successfully grow their businesses in the ever-changing optical landscape.

Attendees were also given the chance to explore Boulder with hikes and walking tours offered throughout the summit, plus opportunities to discover the city's famous Pearl Street.

"It's great to see the second event in The Vision Council's Summit Series be so successful and this year's Optical Innovation Summit was a wonderful occasion to engage in meaningful discussions," said Ashley Mills, CEO of The Vision Council. "Gathering the industry's top executives with startup innovators to dig deeper into the customer experience was a great exercise. I'm looking forward to the next event in the series, so we can continue this positive and productive energy."

The Vision Council will continue their Summit Series with the Marketing Insights Summit, to be held Oct. 15–16 in Boulder, Colorado.

For more information on The Vision Council's Summit Series including the Optical Innovation Summit, visit

EDITOR'S NOTE: High-resolution images are available upon request. Contact Julia Moore at

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.