The Vision Council, with Vision Expo, Sees Increased Media Presence at East Trade Show

The Vision Council, with Vision Expo, Sees Increased Media Presence at East Trade Show

Press Preview, On-Site Press Appointments and Walk-Through, Plus National Advertisement Generates Significant Awareness of Eyewear and Eyecare

Alexandria, VA (March 28, 2019) – The Vision Council in tandem with Vision Expo executed a series of press initiatives surrounding Vision Expo East including a well-attended off-site press preview, a Show Floor press walk-through and individualized Show Floor press appointments. Additionally, The Vision Council featured a full-page ad in the New York Times, which was distributed Friday, March 22—opening day of the Show—spreading the greater message that there has never been more choice in the vision products and care available to individuals.

"It's The Vision Council's goal to shed light on all the options in eyewear and eyecare not only to media, to also consumers," said Ashley Mills, CEO of The Vision Council. "Vision Expo East served as the ideal event to capitalize on to fulfill that goal, and further put the vision and vision care industry at the forefront."

The press preview took place Thursday, March 21—the day prior to opening day of the Show—at The Gramercy Park Hotel's Terrace in New York. The event attracted more than 80 attendees from top-tier consumer and trade media outlets like Women's Health, Bustle, Rachael Ray Show and Well + Good, plus VCPN, INVISION, 20/20 Glance and Eyecare Business, among many others, as well as select influencers.

To raise awareness of the fashion and lifestyle aspects of eyewear as well as the health necessity of eyecare, while showcasing an array of product and offering companies direct interaction with attending media, 36 members of The Vision Council and Vision Expo exhibitors participated in the event. Each company was given an exclusive space at the event to showcase product to attending media.

"It's crucial for media to be aware of all Vision Expo has to offer for the optical industry," said Maureen Beddis, vice president of marketing and communications for The Vision Council. "It's always a goal of The Vision Council and Vision Expo to position members and exhibitors for success, and giving them the opportunity to interact with media through press events and other media-focused initiatives is key in accomplishing this."

Furthermore, on Friday, March 22, The Vision Council and Vision Expo welcomed nearly 20 consumer and trade media to attend a new Show Floor tour through the Javits Center. Highlighting select eyewear and eyecare exhibitors, media was walked to select exhibitor booths to learn more about products and ask questions for potential coverage.

Additionally, media and influencers were welcomed to the Show Floor—with renowned outlets such as SomethingNavy.com and NBC News, not to mention influencers including Lilliana Vasquez and Love Taza in attendance—to promote the Show via social media, with further editorial coverage to come.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.