The Vision Council's National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards for Best Viral Campaign

The Vision Council's National Sunglasses Day Campaign Wins Gold in Bulldog PR Awards for Best Viral Campaign

Awards honor individuals who have contributed to the advancement of the lab industry through innovation, education and leadership.

Alexandria, VA (May 30, 2019) – The Vision Council is proud to announce their National Sunglasses Day campaign won Gold in the 2019 Bulldog PR Awards Best Viral Campaign category.

The Bulldog PR Awards recognize outstanding public relations and communications campaigns from the previous year through 40 categories, each highlighting a unique topic. The Best Viral Campaign category spotlights a sensational campaign that had an incredible impact on consumers, and the measurable results of that campaign.

"We're so excited to receive Gold in the Bulldog PR Awards for our National Sunglasses Day campaign," said Maureen Beddis, The Vision Council's vice president of marketing and communications. "Winning this award is testament to the hard work our team and the optical industry at large has put into making this celebratory day something consumers are excited to participate in. It's a wonderful opportunity to spread important ultraviolet protection messaging in a fun way, and highlight the great sunglasses and lenses offered by our members. We look forward to another successful National Sunglasses Day this June."

National Sunglasses Day takes place annually on June 27, and last year's campaign efforts resulted in more than 1 billion online, broadcast and social media impressions. Join the movement by posting a #SunglassSelfie on social media this #NationalSunglassesDay and be sure to use the official aforementioned hashtags to get the conversation going.

Questions regarding The Vision Council's National Sunglasses Day campaign can be directed to Maureen Beddis at mbeddis@thevisioncouncil.org.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.