Vision Expo East Highlights Exclusive Programming at The River
Alexandria, VA (Feb. 12, 2020) – Vision Expo East, the definitive event for eyecare providers, today announces details on the exclusive programming to take place at The River neighborhood debuting at the 2020 event in New York City. Opening one day earlier than the general exhibit hall on Thursday, March 26, The River is one of three new neighborhoods being unveiled at Vision Expo East 2020 and is a key component of the larger reimagination of the signature event by The Vision Council and co-owner of the Show, Reed Exhibitions. Located on Level 4 of the Javits Center and designed by award-winning interior designer Rafael de Cárdenas, The River features daring, design-driven artisanal products. Offering an exclusive buyer-focused, boutique shopping experience, The River includes collections inspired by fashion, art, and culture that inform the future of eyewear.
In keeping with The River's focus on independent luxury eyewear, Vision Expo has tapped Thélios as the title sponsor of The River lounge under the banner of "The River Lounge, Powered by Thélios." Born from the will of the LVMH Group, Thélios is a world leader in luxury and innovation, creating unique frames that can faithfully combine Italian design and craftsmanship with the core values of each LVMH Maison. As Vision Expo's partners in The River experience, Thélios will present a museum gallery-style pop-up installation that speaks to their mission within the dedicated space of The River Pavilion Lounge and will also host a panel, "The Evolution of the Luxury Consumer," discussing innovations in independent and luxury retail.
"Thélios' unique position as the independent-leaning luxury eyewear leader dovetails perfectly with Vision Expo's strategy to continue to drive the industry through experience innovation," said Fran Pennella, event vice president at Reed Exhibitions. "The bespoke partnership will further elevate the profile of The River in its inaugural year and will help deliver the highest luxury experience with content that reinforces our commitment to the top-tier of the frame business."
The River opens at 9:30 a.m. on Thursday, March 26 with a VIP opening breakfast reception during which attendees can network with members of the vision community and explore the new neighborhood. OPTImum members will have even more exclusive access to the grand debut with entry granted half an hour earlier at 9 a.m. Additionally, complimentary gourmet lunch will be served in The River Lounge daily from 12 p.m. until 2 p.m. for The River exhibitors and their guests as well as OPTImum buyers.
A series of panels and special events will take place at The River throughout Vision Expo East. The line-up of events includes:
Thursday, March 26:
- Selima Salaun of Selima Optique
- Coco and Breezy Dotson of Coco and Breezy Eyewear
- Thierry Lasry, Designer
- Julia Gogosha of Gogosha Optique
Vision Expo 2020 Talent Search Reception; 5 p.m. - 7 p.m.
The winners of the inaugural Vision Expo 2020 Talent Search – Morganne Leigh, founder of Tyche + Iset Eyewear, and Judge Khanna, creative director and co-founder of SpiltMilk – will be celebrated at a reception. The contest is supported by the eyewear designers of the Council of Fashion Designers of America (edCFDA) and intended to identify and support emerging designers and foster their talent during the symbolic year for the eyewear industry, 2020. Attendees can RSVP at visionexpony2020.com/RSVP.
Friday, March 27:
Thélios presents "The Evolution of the Luxury Consumer"; 11 a.m. - 11:45 a.m.
This dynamic salon-style discussion on the stage at The River, moderated by Marge Axelrad, senior vice president and editorial director at Vision Monday/VMail, will explore innovations in independent and luxury retail and feature insights from a high-profile panel - including Thélios, other acclaimed LVMH maisons, and a leading-edge boutique buyer.
Optical Women's Association (OWA) Reception; 5 p.m. - 7 p.m.
The annual OWA Star Award cocktail reception and networking event invites members and non-members alike to mix and mingle while enjoying cocktails.
Saturday, March 28:
Conversations at The River: The Next Generation of Retailers Speed Dating; 2:30 p.m. - 3:30 p.m.
During this unique speed-dating style event, ten experienced independent retailers will serve as mentors to ten new or future independent retail owners. Mentees will have five minutes to speak one-on-one with each retailer before rotating to the next. Mentees will be selected through an application process.
Exhibitors in The River include Thierry Lasry, Maybach, FACE A FACE/Kilsgaard, l.a. Eyeworks, Piero Massaro/Italiana Design, Pugnale, Linda Farrow, Rigards, Gold and Wood, Kio Yamato, Kuboraum, Garrett Leight California Optical, Eyevan, La LOOP, Matsuda, BAARS, Christian Roth, Robert Marc and DITA. A complete list of exhibitors in The River can be found here.
The River will be open to attendees March 26-March 29, 2020. The main Exhibit Hall will be open from March 27-29, 2020. Education at Vision Expo will take place March 26-29, 2020.
For more information on programming at The River, visit east.visionexpo.com.
To register for Vision Expo East 2020, visit visionexpoeast.com and be sure to follow along on all of Vision Expo's social media channels, Facebook, Twitter, Instagram and LinkedIn.
About Vision Expo
Vision Expo East (The River: March 26-29; Education: March 26-29, 2020; Exhibition: March 27-29, 2020) in New York City and West (Education: September 23-26, 2020; Exhibition: September 24-26, 2020) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.