Optical Market Research
Industry research and data analysis are critical to running a successful business. From consumer insights to industry perspectives, The Vision Council’s research programs offer a unique view on the optical industry. Our team’s experience, the breadth of our research products, and custom research capabilities distinguish The Vision Council as the leader in optical market research, insights, and analysis.
Comprehensive Optical Reports
The Vision Council offers a broad range of quarterly, annual, and comprehensive product market reports that provide a deep understanding of optical market trends and consumer attitudes and behaviors. In addition, we prepare special interest reports on relevant topics as industry trends, technology, and consumer behavior evolve. Follow the links below to learn more about the available reports in each category:
- Quarterly and Annual Market Reports
- Comprehensive Product Market Reports
- Special Interest Reports
- COVID-19 Research Reports
Membership has its benefits. As a member of The Vision Council, you will receive access to many detailed research reports for free. The Vision Council research team works closely with our members to understand what information is important for their businesses, and we continually evolve our research survey programs and methodologies to uncover the answers to those critical questions.
Custom Research Drives Your Business
Custom surveys developed by analysts familiar with the industry working on your behalf to generate the answers you need to steer your company to success.