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National Sunglasses Day 2019 Goes Viral, Secures Consumer and Industry Support on June 27 The Vision Council held another successful National Sunglasses Day on June 27! Due to its efforts, The Vision Council has garnered social media, broadcast and online media impressions for the celebratory day, while securing overwhelming industry support and... Read More »
China and U.S. to Resume Negotiations Toward Resolving Trade War. As the Group of 20 Nations ("G20") Summit concluded on June 29th, President Trump announced that the United States would hold off at this time from assessing additional customs duties on the remaining $300 billion in Chinese imports. Instead, the United States and China agreed to... Read More »
Dear Valued Member, As the global voice for vision care products and services, The Vision Council represents many manufacturers and suppliers of the optical industry and aims to position members for success in a competitive marketplace. The Vision Council continuously evaluates and evolves member services to ensure that they meet the needs of all... Read More »
Dear Valued Member, The Low Vision Division sponsors continuing education courses at Vision Expo and as a benefit, Division members are able to obtain the list of continuing education attendees to use for marketing purposes. We have posted a list of contacts who attended the Low Vision Division courses during Vision Expo East 2019, which can be... Read More »
Today is National Sunglasses Day—a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun's harsh ultraviolet (UV) rays—and in honor of the celebration, The Vision Council briefed Congressional staff this afternoon on campaign messaging and established the importance of educating... Read More »
National Sunglasses Day is tomorrow, June 27, and The Vision Council is excited to see the day promoted and celebrated in the effort to spread the important message to consumers of the importance of wearing ultraviolet (UV) eye protection. Continuing last year's success of seeing the campaign go viral with more than 1 billion impressions, members... Read More »
National Sunglasses Day 2019 is just one week away—to take place next Thursday, June 27—and it's not too late to get involved. Ways to take advantage of National Sunglasses Day include but are not limited to: hosting retail and/or media events, offering online and/or in-store sales incentives, executing social media promotions and partnering with... Read More »
The Vision Council testified this afternoon, Thursday, June 20, at the China 301 Tariffs Hearing Panel in Washington D.C. on behalf of the optical industry. Kenneth Bradley, Chairman of The Vision Council Board of Directors, spoke in opposition of eyewear and eyecare products being included in the possible additional tariff that could reach 25... Read More »
The Vision Council, in partnership with the below organizations, filed a joint letter over the weekend to the United States Trade Representative (USTR) in opposition of the China 301 duties on optical products. We would like to thank the following organizations for their support on this important issue: American Academy of Ophthalmology National... Read More »
The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame. Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry. Call for Nominations The Lab Division Hall of Fame... Read More »