The Vision Council has launched a new industry-wide campaign to raise awareness for the programs and services that are elevating our industry.
From the market research and resources that drive businesses, to the meetings and events that bring the optical community together, to the consumer education and advocacy campaigns that are raising the tide... Read More »
For the second consecutive year, The Vision Council is at South by Southwest (SXSW) sponsoring the official health lounge—titled The T-Eye-me Out Lounge: Give Your Eyes a Break with The Vision Council—educating conference-goers and attending media about digital eye strain, its reported symptoms and the lens solutions available.
To illustrate the... Read More »
The Vision Council secured a spring frame trends segment for its Eyecessorize campaign that aired Monday, March 5, on “Coffee With America,” a nationally syndicated lifestyle show that has an estimated viewership of 2,510,000. The segment is also available on CoffeeWithAmerica.com, which reaches 14,547 unique visitors per month. Presented by style... Read More »
The Vision Council's fourth quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview
LPT Tracker Study
These reports... Read More »
The Vision Council announced today that Bruce Bartley will be honored by the Sunglass & Reader Division for his lifelong commitment and contributions to the optical industry. The award will be presented at the Sunglass & Reader Division Reception on Friday, March 16, at the INK48 Hotel Press Lounge in New York, NY.
Bruce began his career... Read More »
The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »
The Vision Council’s Eyecessorize campaign teamed up with three top-tier fashion and lifestyle bloggers—Christie Ferrari, Joseph Lucido and Moti Ankari—for sponsored Instagram posts surrounding men’s and women’s New York Fashion Week (NYFW) in February.
In an effort to promote fashion-forward frames and encourage their followers to start an... Read More »
Division Members Promoted as Industry Experts
The Vision Council has launched a new phase if its industry-focused campaign designed to drive eyecare providers, manufacturers, optical labs and the industry at large to contact LPT Division member companies and visit exhibiting members at Vision Expos East and West, positioning members as the go-to... Read More »
Dear Lens Division Members –
I would like to take this opportunity to introduce myself – my name is Keith Cross, with PPG, and I am the new Chairman of the Lens Division, assuming the role from Karen Roberts whose term expired at the recent Executive Summit. I also served as her Vice Chair for the past three years.
I would like to thank Karen for... Read More »
Schedule time for your team to meet with The Vision Council’s market research experts at Vision Expo East, and see how our industry-leading market data and analytics can grow your business.
Industry research and data analysis are critical to running a successful business. From consumer opinions to international trade figures, The Vision Council's... Read More »