Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

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Dear Valued Member, As the global voice for vision care products and services, The Vision Council represents many manufacturers and suppliers of the optical industry and aims to position members for success in a competitive marketplace. The Vision Council continuously evaluates and evolves member services to ensure that they meet the needs of all... Read More »
The Vision Council hosted a Healthy Vision Month media tour in early May, spreading general eye health tips, digital eye strain messaging and eyewear fashion trends. The series of broadcast interviews with optometrist and medical adviser Dr. Justin Bazan and CEO of The Vision Council Ashley Mills were filmed during the second week of May and are... Read More »
The fourth list of tariff numbers—which could become subject to China 301 customs duties—was published in the Federal Register last Friday, May 17, 2019. As previously reported by The Vision Council in its alert on May 14, this list includes core member products including lenses, frames, sunglasses, reading glasses and other low vision devices.... Read More »
The Vision Council secured a broadcast segment on the Emmy Award-winning entertainment news program, "ExtraTV", which aired in April. The segment showcased this season's most popular eyewear trends to an estimated viewership of over 1.43 million. Spokesperson, Lindsey Ruhe, highlighted the hottest frame trends for this season including artisanal... Read More »
Dear Valued Member, As the industry evolves and grows, the need to gather together to learn from and connect with one another is becoming more and more essential. We have seen the want and need to take the energy and passion from our annual Executive Summit and develop it into unique events throughout the year. In response, as the leading industry... Read More »
The Vision Council's Members' Product Originating in China to be Affected As threatened earlier this week, the United States, through the Office of the United States Trade Representative, released a proposed fourth tranche of tariff numbers for the special China 301 duties, which will greatly impact the optical industry. This fourth tranche... Read More »
Earlier today, the administration announced that it will in fact raise the China 301 duties from 10 percent to 25 percent, currently being assessed on approximately $200 billion worth of Chinese-origin merchandise. The increase takes effect today—Friday, May 10—with the exception of shipments of affected product exported before May 10, 2019, and... Read More »
On Sunday, May 5, President Trump Tweeted his intent to raise the China 301 duties from 10 percent to 25 percent, currently being assessed on approximately $200 billion worth of Chinese-origin merchandise. The increase will take effect on Friday, May 10. The increase was originally scheduled for Jan. 1, 2019 but was held in abeyance while the... Read More »
Dear Members, The American National Standards Institute (ANSI) Z80 Accredited Standards Committee (ASC) for Ophthalmic Optics is honored to be selected as the host organization for the fall 2019 International Organization for Standardization (ISO) TC172/SC7 Ophthalmic Optics and Instruments meeting. The standards process serves as the critical... Read More »
With National Sunglasses Day 2019 right around the corner, The Vision Council is excited to help its member organizations and the industry at large prepare for this commemorative event to spread the message of ultraviolet (UV) eye protection to the masses. As your organization solidifies its plans for National Sunglasses Day on June 27, keep the... Read More »