The Vision Council's third quarter 2017 market research reports are now available for download. This includes:
Consumer Barometer Report
OTC Readers Index Report
Plano SG Index Report
Plano Sunglasses Up to $30 Report
TVC Report Card
Detailed Market Analysis Report
Quarterly Market Overview
Canada Market Overview
These reports contain... Read More »
Q3 2017 LPT Tracker Study
The Vision Council's third quarter 2017 LPT Tracker Study is now available for download. This quarterly-produced study examines independent eyecare provider practices regarding their in-office equipment, software purchases and needs.
As always, you can also contact us for our customizable research offerings,... Read More »
‘Arizona Midday’ Presents Holiday-Ready Eyewear
The Vision Council secured a holiday-themed sunwear and eyewear trends segment for its Eyecessorize campaign that aired Thursday, Dec. 7, on “Arizona Midday,” a morning TV show that has an estimated audience of 19,280 viewers.
Presented by style expert Jamie Krell, the segment — which is also... Read More »
Leadership Meets with Elected Officials to Cover Key Legislative & Regulatory Issues
Joined by volunteer representatives from various member companies, The Vision Council held its annual Government and Regulatory Affairs Committee Capitol Hill Fly-In this week highlighting its ongoing efforts to bridge relationships between member companies... Read More »
Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions – The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now!
It’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »
Now that you’ve seen the power of The Vision Council’s Interactive VisionWatch Dashboard, get a leg up on your competition by upgrading to the Silver-, Gold- or Platinum-Level Dashboard for more interactivity, detail and data including provider-level results.
Contact Ron Krefman to request a demo and see how the VisionWatch Dashboard can improve... Read More »
Happy Thanksgiving, from all of us at The Vision Council.
Wishing you and yours a wonderful holiday filled with peace, good health and much happiness.
The Vision Council is grateful for your membership. Please remember to contact a member of the Senior Management Team with any questions regarding our programs and services.
Ashley Mills... Read More »
Think About Your Eyes Survey Makes News
Think About Your Eyes conducted a survey of 2,200 consumers in September, asking about their habits around eye exams. The resulting data has been featured in recent national news outlets, promoting the importance of an annual eye exam and overall vision health.
Reader’s Digest The 9 Most Common Eye Problems... Read More »
Member Update Video: Q2 VisionWatch Market Research Q&A
In the latest installment of The Vision Council’s Member Update Video series, available on our LinkedIn page, marketing and communications manager Jessica Lutz is joined by The Vision Council’s senior director of industry research, Steve Kodey, to answer members’ questions about the Q2... Read More »
DEMO NOW: Interactive VisionWatch Market Research Dashboard
Members of The Vision Council receive one FREE subscription to the VisionWatch Member Dashboard as a part of membership.
Powered by VisionWatch data – The Vision Council’s 15-year running study of the U.S. ophthalmic market – the dashboard lets you open up key VisionWatch data for deeper... Read More »