Think About Your Eyes, the vision industry's national awareness campaign to promote annual eye exams, launched its 2019 advertising campaign earlier this month. Through a combination of advertising, social media promotion, and media relations, the campaign is changing the public's behavior towards this vital health check-up.
TV ads appearing on... Read More »
The Vision Council is updating the Chemical Management and OSHA compliance resources to reflect numerous regulatory changes over the past several years. We will be sending a series of memos over the next few months, with training, templates, references, and OSHA required written programs. This third memo addresses Lockout-Tagout.
29 CFR 1910.147,... Read More »
The Vision Council secured a readers-focused segment for its Eyecessorize campaign that debuted on Dec. 29, 2018, and continued to air through Jan. 4, 2019, on "Coffee with America," a nationally syndicated morning TV show with an estimated viewership of 2.51 million. The segment is also available on coffeewithamerica.com, which reaches over 15,... Read More »
Room Block Extended Until January 9!
Time is running out to register for the 2019 Executive Summit being held Jan. 30–Feb. 1, 2019 at the Ritz Carlton in Orlando, Florida. To assure your spot at this must-attend event for industry leaders, please register today.
We have sold-out of our room block at the Ritz Carlton. Rooms are still available for... Read More »
The Vision Council's Eyecessorize campaign teamed up with six top-tier fashion and lifestyle influencers—Bobby Hicks, Eric Christian, Moti Ankari, Charlotte Bridgeman, Erin Grey and Rebecca Laurey—for sponsored Instagram posts surrounding Coachella and festival season, in general. Collectively, the influencers garner 939,500 impressions.
In an... Read More »
The Vision Council is pleased to announce the launch of the Electronic Progressive Identifier Catalog (EPIC), a new online resource replacing the hard copy and PDF document previously produced biannually.
We welcome you to visit http://epic.thevisioncouncil.org and peruse the available lenses and associated data. As a lens manufacturer, here are... Read More »
I am so glad that you will be joining us next week in beautiful Temecula for the 2018 COLA Spring Meeting.
The agenda for the event is now available, and can be viewed online here.
As you can see, we've packed in some terrific content that will benefit your business, while also allowing ample time for networking (the number one rated benefit of... Read More »
To whom it may concern:
It was brought to the attention of The Vision Council that a number of our members may face security concerns during the sharing of lens data. As information is shared between your LMS and the LDS/Calculation Server, there are numerous companies with outdated network security settings that may expose them to corruption or... Read More »
The Low Vision Division sponsors Continuing Education Courses at Vision Expo. As a benefit, Low Vision Division members are able to obtain the list of CE attendees to use for marketing purposes. We have posted a list of contacts who attended the Low Vision Division courses during 2018 Vision Expo East. To download the lists, please log-in to the... Read More »
The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere... Read More »