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The Vision Council recently collaborated with member company AEG Vision to coordinate a live interview for Dr. Kathryn Lachenman on KUSA-TV, the NBC affiliate in Denver, CO (Market #16), on their mid-morning lifestyle show, Colorado & Company.

During the interview, Dr. Lachenman spoke to the importance of an annual comprehensive eye…

The Vision Council recently worked with Birmingham Parent, a regional parenting magazine, to include eye health tips from Dr. Justin Bazan, Medical Advisor to The Vision Council, in a story about kids eye health. The article recommends that parents schedule a comprehensive eye exam for their children once a year and…

This week, The Vision Council’s Government and Regulatory (GR) Affairs team submitted written comments to the International Trade Commission (ITC) related to Investigation No. 332-591, regarding the economic impact of China 301 Tariffs on U.S. industries.

As part of the comments, The Vision Council reiterated the economic impact of the…

As a co-owner of Vision Expo, The Vision Council is pleased to share details on the opening night party and other special events planned for Vision Expo West 2022, taking place at The Venetian Convention Center & Expo in Las Vegas, Nevada from September 14–17, 2022.

To…

The Vision Council is pleased to share that the September social media content calendar is now available for members to download and use in their consumer-facing social media marketing.

As part of The Vision Council’s mission to support consumer outreach and education, the calendar is a new member benefit and includes suggested concept…

The Vision Council is pleased to share two new appointments to the organization’s Market Research team. Kris Stevens joins The Vision Council as the new Data and Analytics Manager and Dianella Maalem joins as the new Research Manager. Stevens and Maalem will report to Alysse Henkel, The Vision Council’s Senior Director of Market Research and…

On Monday, July 4, The Vision Council coordinated a live virtual interview for Dr. Dora Adamopoulos, Medical Advisor to The Vision Council, on Newsy, a national, OTT (over-the-top) streaming 24/7 news station available to watch on Smart TVs, Sling, The ROKU Channel, tubi, YouTube and a variety of audio channels. Dr. Adamopoulos appeared on…

The Vision Council is pleased to share that the August social media content calendar is now available for members to download and use in their consumer-facing social media marketing.

As part of The Vision Council’s mission to support consumer outreach and education, the calendar is a new member benefit and includes suggested concept…

Ahead of Vision Expo West 2022, The Vision Council reminds members that exhibitors have unlimited access to the Customer Invitation Program to help generate meetings and leads onsite. The Customer Invitation Program is a state-of-the-art tool that provides free registration ($150 value) for exhibitors to share with current or prospective…

United States Customs laws require that all goods produced outside of the U.S. are marked with information concerning the country where the item was produced. The application of country of origin marking rules can be complicated if a product or its components are produced in several countries.

Understanding the marking rules for…