Eyewear and Accessories Division

Eyewear and Accessories Division

The Eyewear and Accessories Division (E&A), composed of manufacturers, wholesalers and distributors of eyewear, sunglasses, and accessories, specializes in addressing the product-specific needs of the optical professional, promoting eyewear as a fashion accessory, manufacturing standards and regulations, and industry benchmarking.

A dedicated E&A Division Liaison, Mitch Barkley, answers questions, responds to concerns, and provides direction on industry issues.

For division resources, including meeting agendas, reports, and other information, visit the secure content page for E&A Division Members.

COVID-19 Reopening Guidance

At the request of members as well as the industry at large, The Vision Council has created a compilation of information regarding best sanitization methods for products and packages to help as members prepare to reopen to serve their customers and patients. The summary includes information regarding:

  • Cleaning solutions
  • Steps for cleaning products
  • Operating assumptions for handling shipments

Click here to read Sanitization Operating Assumptions.

Benchmark Dashboard Study

E&A Division members can gain exclusive industry insight through participation in the Benchmark Dashboard Study, the industry's only report that measures the financial performance of frame, sunglass and accessory companies, allowing companies to compare performance with that of similar companies.

Annual Trend Presentation

The Eyewear & Accessories Division and the Sunglass & Reader Division sponsor a free, members-only annual trend presentation at International Vision Expo East for product development and design managers, marketing managers and sales professionals. Trend specialists present member companies with annual trend updates for new eyewear fashion trends covering all areas of color, materials, design details, silhouettes and must-haves.

VisionWatch Market Analysis Report

Gain insight on your market through the VisionWatch Market Analysis report. This group of reports provides current and historical trends, along with retailer shares and information on customer traits and demographic breakdowns.

E&A Division Meeting

Discuss the latest news related to the E&A Division, grow your network, and receive tailored updates from industry leaders at the Division Meetings typically held in conjunction with International Vision Expo West & the Executive Summit. Click here for meeting agendas, notes, and other resources.

Consumer Outreach

The Vision Council maintains consumer outreach campaigns representing various topics of importance to the E&A Division & industry at large.