Frames Standard Report

Frames Standard Report

The Vision Council's Frames Report breaks the frame market down in minute detail, allowing you to make better business decisions based on the best data. Our team summarizes and analyzes the responses of 110,000 consumers a year to provide optical industry companies with this high value market research.

The Frames Standard Report provides:

  • Current and historical market share trends in units and dollars for
  • Retailers (11 named chains/outlets)
  • Brands (27 brand labels included)
  • Manufacturers (13 companies included)

Questions you can answer with this series of reports:

  • Which channels are the best to sell high dollar frames through?
  • How do sales differ for the top optical frame retailers?
  • Which designer brands sell the best with men?

*Frames Report is also available for online purchases.

Please contact Nathan Troxell if you're interested in purchasing market research at