2021 Executive Summit Agenda Details: Breakout Session Topics and Speakers

The Vision Council has announced details on the themed breakout sessions planned for the 2021 Executive Summit, taking place virtually from January 26–28, 2021. On Wednesday, January 27 and Thursday, January 28, The Vision Council will present three breakout sessions each day.

Presented under the unifying concept of “The Pivot: Changing Your Mindset During Difficult Times,” attendees will have the option to experience the session of their choice each day: Senior Leadership Tactics, Marketing Strategies or Telehealth.

Hosted by industry leaders, the sessions will highlight how optical leaders are tackling the implications of the COVID-19 pandemic on their businesses and what strategies they plan on employing in 2021. Attendees will be able to participate through live Q&A sessions.

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The breakout session topics are listed below. Attendees will select one breakout session to attend each day.

Wednesday, January 27; 2:15–3:00 p.m. EST

Option 1: Senior Leadership: Leading Your Team in a Post-Pandemic World

  • Moderators: Marge Axelrad, senior vice president, editorial director of Vision Monday/VMAIL and Marc Ferrara, president, Jobson Optical Group
  • Speakers: David Gilboa, Co-CEO at Warby Parker; Kate Renwick-Espinosa, President at VSP Vision Care; Marty Bassett, CEO at Walman Optical

Option 2: Adapting Marketing Strategies in the Age of a Pandemic

  • Moderator: Erinn Morgan, Editor-in-Chief at Eyecare Business Magazine,
  • Speakers: Jonah Berger, PH.D, author and marketing professor at the Wharton School at the University of Pennsylvania and Chase Fisher, Founder and CEO at Blenders Eyewear.

Option 3: Telehealth: Overview of the Economics of Telehealth in Eyecare in 2021

  • Speaker: Bryan Rogoff, OD, Senior Product Manager, Disease Management at Zeiss Meditec

Thursday, January 28; 1:30-2:15 p.m. EST

Option 1: Senior Leadership: Leading Your Team in a Post-Pandemic World

  • Moderators: Marge Axelrad, senior vice president, editorial director of Vision Monday/VMAIL and Marc Ferrara, president, Jobson Optical Group
  • Speakers: Fabrizio Uguzzoni, President at Luxottica; Karen Roberts, Vice President Global Business Solutions/Customer Enablement at Carl Zeiss Vision International; and Michael Bender, President and CEO at Eyemart Express.

Option 2: Storytelling in 2020: How It Changed and What It Taught Us

  • Moderator: Dee Carroll, Editor-in-Chief of INVISION Magazine,
  • Speakers: Michael A. “Mick” Kling, OD, Founder and CEO at Invision Optometry; John Deluna, Vice President of Marketing at AEG Vision; and Samar Younes, Vice President, Creative Director at SHOWFIELDS.

Option 3: Telehealth: Overview of the Economics of Telehealth in Eyecare in 2021

  • Speaker: Bryan Rogoff, OD, Senior Product Manager, Disease Management at Zeiss Meditec

Please reach out to me at mbeddis@thevisioncouncil.org with any questions or concerns.

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