The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased.

We are arming you with the resources you need to help make the initiative a huge success. Access our online portal via NationalSunglassesDay.com offering an array of marketing collateral materials – ranging from ready-to-use logos, to social media images, to downloadable posters, to web banners, to FSI starbursts – and share these materials with your retail contacts to encourage campaign coverage and UV-protective eyewear sales in retailers across the country.

Please direct all questions surrounding National Sunglasses Day 2018 to Lindsey Ruhe, The Vision Council’s marketing & communications manager, consumer programs.