Add National Sunglasses Day 2018 to Your Calendar
The Vision Council is encouraging you to begin planning for National Sunglasses Day 2018, now! Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than 900 million consumer media impressions – it’s our goal to see National Sunglasses Day promoted and celebrated everywhere eyewear is purchased.
We are arming you with the resources you need to help make the initiative a huge success. Access our online portal via NationalSunglassesDay.com offering an array of marketing collateral materials – ranging from ready-to-use logos, to social media images, to downloadable posters, to web banners, to FSI starbursts – and share these materials with your retail contacts to encourage campaign coverage and UV-protective eyewear sales in retailers across the country.
Please direct all questions surrounding National Sunglasses Day 2018 to Lindsey Ruhe, The Vision Council’s marketing & communications manager, consumer programs.