'Atlanta and Company' Debuts Back-to-School Specs for Stylish Kids
The Vision Council secured a kids' back-to-school sunwear and eyewear trends segment for its Eyecessorize campaign that aired Monday, Sept. 18, on "Atlanta and Company," a morning TV show that has an estimated audience of 43,470 viewers.
Presented by style expert Candace Corey, the segment – which is also available on 11alive.com (receiving 128,000 unique visitors per month) – featured back-to-school trends for boys and girls like fun patterns, new takes on sophisticated profiles, and vibrant hues as illustrated by product from Eyewear & Accessories Division members TURA Inc., A&A Optical, Altair Eyewear and Nouveau Eyewear, as well as Sunglass & Reader Division member Wiley X. Viewers were reminded to schedule an annual eye exam with their eyecare provider for their little ones and to let their kiddos pick out a pair of fashionable frames while there.
Viewers were also directed to eyecessorize.com, where hi-res imagery of the featured frames and purchasing information is available.
To view a video clip of the segment, please click here.