'Coffee with America' Highlights Fall Readers Tips and Trends with Jenn Falik
The Vision Council secured a readers-focused tips and trends segment for its Eyecessorize campaign that has aired for the past five days – from Oct. 9 through Oct. 13 – on "Coffee with America," a nationally syndicated morning TV show that runs in 180 markets with an estimated audience reach of 2,500,000.
Presented by eyewear style expert and ambassador to The Vision Council Jenn Falik, the segment explained the importance of wearing reading glasses for indoor and outdoor use to aid with up-close reading, encouraging viewers to have an annual eye exam with an eyecare provider to find out what lens magnification is best for their eyes.
Additionally, Jenn shared her favorite fall readers trends – as illustrated by product from Eyewear & Accessories Division members Colors in Optics, OGI Eyewear and L'Amy America, and Sunglass & Reader Division members eyebobs, eyeOs, Desert Sunglass, One Click Ventures/Readers.com and peepers by peeperspecs – inspiring individuals to acquire multiple pairs to complement their ever-changing wardrobes and stash in various spots so they'll never have to go without.
Jenn directed viewers to Eyecessorize.com, where imagery and further information about the featured frames is available.
Check out a video clip of the segment here.