Eyecessorize Participates in Well-Attended Press Preview

Eyecessorize Participates in Well-Attended Press Preview


The Vision Council's Eyecessorize campaign participated in a highly successful holiday 2017 and spring 2018 press preview held by its fashion public relations firm, BWR PR, at its showroom on October 18 and 19. The event garnered more than 70 media attendees from a range of short- and long-lead outlets including fashion and lifestyle editors, producers, writers and bloggers. A sampling of the media list includes: Allure, Cosmopolitan, ELLE.com, "E! News," GQ, InStyle, Real Simple, Marie Claire, Men's Journal and Nylon.com, among many others.

All Eyewear & Accessories (E&A) and Sunglass & Reader (SRD) Division members were invited to submit product samples for the event, and 62 participated, surpassing last year's participation. Optical and sunwear product was organized into categories for holiday 2017 and spring 2018, in addition to a separate category specifically focusing on reading glasses for holiday 2017 and spring 2018.

Jenn Falik, style expert and ambassador to The Vision Council, was available throughout the preview to speak to the trends and product on display, and to educate attendees about the campaign, its fashion and health messaging, and the information and materials offered by Eyecessorize.

Attendees were encouraged to try on frames from the displays and have an on-site professional fashion illustrator draw pictures of them, posting their completed drawings to Instagram using the handle @Eyecessorize and hashtag #EyeAmStylish. As a result, multiple attendees from notable outlets like Good Housekeeping, People, Accessories Magazine and Women's Day posted to social media, garnering more than 128,000 impressions.

This marks the third year Eyecessorize has participated in BWR PR's press event. The campaign's participation has proven to be an effective way to engage a large, impressive group of media attendees, showing them the breadth of the campaign and how they can capitalize on its services and information for future projects. More importantly, participation in the preview increases brand awareness for members' product.

If you have any questions about the event, or how to become more involved in the Eyecessorize campaign, please contact Lindsey Ruhe, The Vision Council's marketing and communications manager, consumer programs, at lruhe@thevisioncouncil.org.

Eyewear & Accessories Division
Sunglass & Reader Division