Eyecessorize Partners with Top Influencers for Festival Season
The Vision Council's Eyecessorize campaign teamed up with six top-tier fashion and lifestyle influencers—Bobby Hicks, Eric Christian, Moti Ankari, Charlotte Bridgeman, Erin Grey and Rebecca Laurey—for sponsored Instagram posts surrounding Coachella and festival season, in general. Collectively, the influencers garner 939,500 impressions.
In an effort to promote fashion-forward spring sunglasses and the importance of protecting the eyes from the sun's UV rays while outdoors during festival events, each influencer featured on-trend sunwear with the aforementioned messaging in their posts, as illustrated by product from Eyewear & Accessories Division member De Rigo REM, and Sunglass & Reader Division members Shwood and Desert Sunglass.
For more information, reach out to Lindsey Ruhe, The Vision Council's senior marketing & communications manager, consumer programs.
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