Eyecessorize Releases Fall 2017 Readers Look Book

Eyecessorize Releases Fall 2017 Readers Look Book


Eyecessorize – The Vision Council’s campaign to promote eyewear and sunwear as fashion accessories – has released its fall 2017 readers look book which will be used as a short- and long-lead pitching tool to encourage coverage of reading glasses and sun readers.

The look book will be distributed this month to approximately 145 media outlets ranging from national and regional newspapers, to fashion and lifestyle magazines, blogs and websites. A sampling of the outreach includes: Cosmopolitan.com, Redbook.com, Refinery29.com, Bustle.com, GoodHouskeeping.com and Self.com.

Focusing on the top readers trends of the upcoming season for men and women, the look book spotlights product from The Vision Council’s Eyewear & Accessories and Sunglass & Reader Divisions. You can check out the look book here. For more information, visit thevisioncouncil.org.

If you have any questions regarding the Eyecessorize campaign, or how to become more involved, please contact Lindsey Ruhe, marketing & communications manager, fashion, at lruhe@thevisioncouncil.org.

Get social with Eyecessorize! Follow the campaign on Twitter and Instagram (@eyecessorize), like it on Facebook, check it out on Pinterest, or read the latest Eyecessorize blog posts.

Eyewear & Accessories Division
Sunglass & Reader Division