Interactive VisionWatch Market Research Dashboard Now Available

Interactive VisionWatch Market Research Dashboard Now Available


Members of The Vision Council receive one FREE subscription to the VisionWatch Member Dashboard as a part of membership.

Powered by VisionWatch data – The Vision Council's 15-year running study of the U.S. ophthalmic market – the dashboard lets you open up key VisionWatch data for deeper dives into industry trends and benchmarks, and producing the answers needed to make informed business decisions – available on-demand at any time.

The indicators are assessed across three vital ophthalmic categories:

  • Eye exams
  • Eyeglasses
  • Contact lenses

The measures include: experience ratings, conversion rates, loyalty scores, purchase cycles and more.

Within the dashboard, users are enabled to track movements and analyze results by slicing through segments such as age, gender, income, managed vision care, retail channel and region or state.

Subscription Offerings
Subscribers can choose between four tiers of access to the VisionWatch Dashboard: Member Level access, Silver Level, Gold Level and Platinum Level, with successive levels enabling more interactivity, detail and data. Not all data is available at all subscriber levels.

Visit to find out more and get started.

For a Dashboard demo, general questions, or pricing information—including additional subscriptions or Silver-, Gold- and Platinum-level access—contact Ron Krefman at

Optical Market Data/Industry Research
General Updates from The Vision Council
Eyewear & Accessories Division
Lens Division
Lens Processing Technology Division
Low Vision Division
Lab Division
Sunglass & Reader Division