Market Insights: Eye exam intent evolution and health care prioritization during COVID

The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies.

Patients are becoming more comfortable attending in-person eye exams compared to earlier months of COVID-19​

Patient eye exam behavior continues to evolve as we enter the seventh month of the COVID-19 pandemic. The percentages of patients reporting that they will postpone or cancel their eye exams are the lowest since our surveys began, while the majority of patients (41%) indicate that they will keep their originally scheduled in-person eye exams.

Q: Will you postpone or cancel any eye exams or trips to the eye doctor while coronavirus is still a threat? (Figures may not sum to 100% because of rounding.)
Source: The Vision Council VisionWatch COVID-19 US Consumer Study, April – August 2020, n = 40,936​

Americans rank Vision Care within top 5 health care priorities during COVID-19

As U.S. adults continue to adjust to new daily routines and shopping patterns, they must also evaluate and prioritize their health care needs. Vision Care ranks fourth in importance when consumers were asked about their current health care priorities during the on-going COVID-19 pandemic.

Q: As the COVID-19 crisis continues in the USA how are you prioritizing the following health care needs?
Source: The Vision Council VisionWatch COVID-19 US Consumer Study, August 2020, n = 4,936

From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at ntroxell@thevisioncouncil.org.

Categories
Optical Market Data/Industry Research
General Updates from The Vision Council
Divisions
Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division